Absolutely. But.... Yes, there is a "but"... Only if it is done the right way. I recognize the desire for getting your message in front of as many prospects as possible. Reasoning would tell you that the more prospects you are put in front of, the better chance you have of gaining a greater number of new clients. However, in the case of direct mail, quality over quantity will always prove to be more successful. A successful direct mail campaign for a lawn and landscape business is one that is targeted, presented the right way, with a powerful message. Targeted Don't just pick a zip code and start wasting your postage. Determine the areas you want to work in, right down to the exact streets you want to build a client list. Find out the names and addresses of the people who live on that street. Know what services you provide and match them to areas and neighborhoods that want, need and already pay for your services. If you are providing simple mow, blow and go services, you probably don't want to mail to high-end homes. If you are installing upscale water features and back yard living areas, you probably don't want to target low or middle income neighborhoods. Presentation Nowadays, when you go to the mail box it is stuffed full of bills, credit card offers, and plenty of junk mail. If you package your direct mail piece to look anything like junk mail, you are wasting your money. This is about getting results. In order to get results, the first hurdle you need to get over is people tossing your letter in the trash. To accomplish this task, you should hand-address each envelope and place a first class stamp on it. Is this time consuming? Yes. Is it a little more costly? Yes. Does it work? Absolutely. Would you throw away a letter that was hand-addressed to you with a stamp on it? Probably not. Curiosity will make you open the letter to see if it is something personal. Getting people to open the letter is step 1. The way the letter appears in their hand when they open it is just as important. If you place a boring, typical sales-pitch letter on your company letterhead, people will quickly recognize what's going on and toss it in the garbage. Think different. Use a format that is going to jump out at them and get their attention. Use a headline that will almost force them to read on. Keep it professional, but don't be afraid to get a little daring. The squeaky wheel gets the grease. Message If you are going to introduce yourself and your company, talk about how long you have been in business and how you provide the following grocery list of services, don't waste the paper. People see this stuff all the time, they aren't impressed and frankly, they only care about what's in it for them. Get to the point. Make an impact. Show them you are different and it is in their best interest to call you instead of someone else. What makes you different? Whatever that is, run with it and get their attention and get the phone ringing.