You are so very right about time being money. If you spend time doing work for 15/hr, you are missing out on the work you could be doing for 50/hr. I however would caution everyone that "Never backing down from a tree" is not exactly something to be proud of. In 14, almost 15 years of practicing arboriculture, I am still not afraid to tell a prospective customer to find someone else. I actually quite regularly walk away from work because it is too dangerous for me to handle at that time. And its nothing to be ashamed of. Remember we are serving the customer, if I know that another company can do it for half my price (we are talking thousands of dollar jobs), I will be upfront and honest with them. Suggest who will be cheaper and be on my way. The funny thing is, that honesty gets me the call back on the work that I want to be doing later on and the customers respect. I also have a problem with the statement "the bigger you are the safer you can be". Im sorry, but that is absolutely FALSE. How safe you are comes down to your training, knowledge, skills and abilities. Whether you have thousands of employees or its just a one man show it all comes down to your attitute toward safety. I know this because I am that one man band, I keep up on current practices, standards and techniques because I want to see my wife at the end of the day.