Sounds like you never learned the meaning of the word "agape" before you plastered it around. I didn't say signs are worthless. I said they're only part of a marketing plan, and less important than the other things mentioned, and certainly not something to rely on to the exclusion of the other things mentioned. In fact,. the OP made it clear in his post that he was relying heavily on signage and was disappointed it didn't have customers flocking to him. I simply pointed out that it takes more than signs and thinking it will have customers flocking is a mistake. Other posts here have said much the same thing. Don't be so sensitive, nobody's threatening your manhood because you like signs. It reflects poorly on your maturity and sense of confidence to take the mere exchange of ideas so personally. As for the rambling comment....look up transference in the dictionary. Someone in the past obviously criticized your marketing plan!