Card stock flyers or plain paper flyers?

Discussion in 'Starting a Lawn Care Business' started by green-pa, Mar 13, 2008.

  1. green-pa

    green-pa LawnSite Senior Member
    Messages: 737

    Which is a more effective would u guys say; regular paper flyers or postcard like ( very thick like card stock) flyers. Keep in mind I'm talking about distributing into flyer boxes and newpaper boxes now not mailing.

    I've not tried the thick card stock but I think it might work better as it seems more impressive than a plain piece of paper ( colored or not). Also, on card stock or photo paper, it's easier to print on both sides; putting nice image on one side maybe and more info on the other. I know it's more expensive to print out postcards ( about 2-5x as much for me) but if it doubles the response, then it's worth it.
  2. Uranus

    Uranus LawnSite Bronze Member
    from Mass
    Messages: 1,624

    I just used card stock for my mailed postcard. 110 lbs paper. Worked out pretty well. I agree with you on how your flyer will look better printed on both sides with a thicker paper. Good luck getting new accounts
  3. EcoStar

    EcoStar LawnSite Member
    Messages: 20

    We are using card stock this year as well. Much better quality printing imo.
  4. green-pa

    green-pa LawnSite Senior Member
    Messages: 737

    Do u guys have experience with using cardstock or postcard style instead of flyers? I'm not talking about mailing them now, just putting in flyer boxes.

    Do u KNOW that they do better than regular paper or?
  5. grntmbfisher

    grntmbfisher LawnSite Member
    from NH
    Messages: 61

    I just started delivering flyers this past week (Kind of early for my area, but I wanted to get a headstart) and haven't got a response yet. I use 110 pound card stock like a few others and feel it looks so much more professional not to mention it will take a lot more of a beating from newspapers getting shoved into it than printer paper.
    I'm not exactly sure if by postcard style you mean printing like 2 or 3 flyers per sheet. I print off two per page and bag them in transparent red bags and they fit perfectly into newspaper boxes. If they were full page they'd need to be rolled or folded and I think they might get crushed by the newspaper guy.
  6. Yerkz

    Yerkz LawnSite Member
    Messages: 65

    Go with the card stock. You can have it printed 3up on 8.5x11 paper giving a finished size when trimmed of 3 3/8x8.5. You will get more cards for your money that way. Also take advantage of the back side of the card to get the most out of it. I would only use a light weight flyer if you were going to set it up like a brochure and have it tri-folded.
  7. echeandia

    echeandia LawnSite Bronze Member
    Messages: 1,131

    I had my flyers printed on 80# gloss text. It was thin but shinny.

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