CENTS 2015 “Built Strong” Convention Drives Business

Michael J. Donovan

Head Moderator, Online Communities
Staff member
Pittsburgh, PA
CENTS 2015 “Built Strong” Convention Drives Business
Exhibitor satisfaction puts Midwest’s largest green industry
convention space reservations ahead of projections

Ohio’s capital city will host CENTS Marketplace & University next January
7-9, 2015 at The Greater Columbus Convention Center. Built strong from the ground up, the CENTS’ experience is designed to engage, enlighten and excite industry professionals who travel from across the country to attend the Midwest’s largest green industry convention.

“We are delighted to report that 2015 exhibitor space reservations are exceeding projections,” states Amy Eldridge, CENTS’ show manager. “We are committed to raising the bar each year in terms of experience, opportunity and resources, and hearing that the convention helps drive business is validation that the return on investment is significant.”

Exhibitor Ben Hoffman, vice president of Pond Supplies of Ohio, explains, “CENTS is about building relationships with our customers, prospects and vendors who come to the show to discuss what’s new in the industry. If you don’t keep up, it’s hard to compete. CENTS is an efficient way to connect, rather than trying to meet with each person somewhere else.”

Even among the country’s best shows CENTS stands out, according to Pat Canfora, sales representative for Massarelli’s Fountains and Statuary. ”We look at the popular shows where we’re getting a lot of traffic from many different areas and surrounding states. CENTS has a great, centralized location, and I don’t think even if I tried I could go and not find anything
new. It’s important for us to look for new ideas to bring to our customer base, and CENTS is a convention that does exactly that.”

Boosting business is the focus for many exhibitors, including Kathy Panzelaff, sales manager of Floral Plant Growers. “Since we’ve attended CENTS, we’ve been able to increase our business in this market quite a bit. It’s a good way to wrap up orders that aren’t finished and kick off the spring season. To me CENTS is one of the great shows.”

About CENTS Marketplace & University
Slated for January 7-9, 2015 at The Greater Columbus Convention Center in Columbus, CENTS Marketplace & University is a dynamic regional convention with national presence and local flavor. CENTS provides tools, training and resources on mission-critical business trends and green industry opportunities. The event draws growers, independent garden centers, landscape contractors, arborists, and turf and pest management professionals who seek a high-energy forum where industry professionals can meet, sell, buy and learn. For more information, call (800) 825-5062 or visit www.onla.org.

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