Changing my business name.

Discussion in 'Lawn Care Business Management' started by Marine03112, May 26, 2017.

  1. Marine03112

    Marine03112 LawnSite Bronze Member
    Messages: 1,272

    Your welcome.
  2. RigglePLC

    RigglePLC LawnSite Fanatic
    Messages: 13,931

    Ship shape lawn...
    Red stripe...
    O. D.
    Gung Ho...
    Shiny Shoes...
    White Cover...
    Dun right...
    Shoot straight...
    Marine03112 likes this.
  3. TPendagast

    TPendagast LawnSite Fanatic
    Messages: 11,585

    sehitchman likes this.
  4. sehitchman

    sehitchman LawnSite Bronze Member
    Messages: 1,027

    I think every company should consider long term opportunity to sell the business. If you focus to narrow on the name, the perspective buyer may be put off. Your current name is fine, most players in the industry would love to absorb that name.
    When it comes to branding, full name changes take some time to get traction. The branding changes I'd suggest would be to spend your time and money on consistent logo's and colors on trucks, trailers, clothing, and advertising. You want one look that is recognizable with a glance.

    How about " Spring Valley Custom Lawn and Landscape" for a small change but something new. Then add a tag line to promote your veteran status. "Always here to protect your investment" or " Sarge protects your lawn above and below deck" or " Here to protect your turf Oohrah!" "Your trusted turf specialist, Oohrah!"
    Last edited: Oct 10, 2017
    hort101 and Marine03112 like this.
  5. Marine03112

    Marine03112 LawnSite Bronze Member
    Messages: 1,272

    Thank you for the info. I plan to keep the name but add a tag line. Thanks everyone for the input
    hort101 likes this.
  6. CountryboyTn

    CountryboyTn LawnSite Member
    Messages: 80

    Don't know alot about fart, but thank you for your service to our country!!
    Marine03112 and hort101 like this.
  7. jbell36

    jbell36 LawnSite Bronze Member
    from KANSAS
    Messages: 1,449

    Everything that I was going to say has already been said. First off, Spring Valley isn't a terrible name. My first opinion was to stick with that, especially since it is already established. I would put money towards making it a very nice logo (rebranding) then blast it all over your trucks and trailers. Emphasize the "Spring Valley," that is going to be your main focus. I would also keep everything else after that simple. Do you even do landscaping? If not, don't put the generic "lawn and landscape" in there. I would put lawns, or lawn care, something along those lines if that's all you do. Remember, keep it simple. I would do a color lettering, don't just do black, that doesn't set you apart from anybody.
  8. jc1

    jc1 LawnSite Silver Member
    Messages: 2,210

    Changing your name will remove all the years of branding and name recognition that benefit you.
    Change the name and no one knows you anymore, you already climbed the hill why climb again.
  9. jbell36

    jbell36 LawnSite Bronze Member
    from KANSAS
    Messages: 1,449

    All this being said, I have technically changed the name of my business name 3 times in the last 8 years. Had my original name that I started out with for about 10 years, bought a business with my business partner and took that business's name since it was a larger business about, then we bought another business that was even larger so we took that name. It has been in this town since 1974 so it was a no brainer what name we were going to take. We also talked about changing that logo, which in hind sight was dumb. We kept it the same, just cleaned it up a bit and freshened it up with some color. We thought about changing the name for a brief period of time, that was also dumb. We kept the name and logo that was already branded in this town for 44 years.

    I did want to mention, I liked the Marine Green name if you were starting from scratch. Yes, it's a little tacky, name spin off's from something like the military, police force, fire department, etc. are always a little tacky, but for whatever reason I don't hate Marine Green. Better than Green Marine, that just says you don't know what you are doing, ha.

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