I'm thinking about changing the name of our company. I've used my first name and I want to go to a more proffessional image. We're wanting to get away from the yardboy mindset. Will it be more trouble than it's worth? Right now we don't have any advertising out there other than the phone book. We are looking at lettering our trailer, yard signs, bus. cards and before we do all of this we want to make sure our name is the one we want. How hard is it to change the business name?