Changing the name of your business?

Discussion in 'Business Operations' started by Skol, Aug 12, 2019.

  1. Skol

    Skol LawnSite Senior Member
    Messages: 310

    Have any of you changed the name of your business after it had been established?

    Did you notice a dip in revenue, or "hits" (calls, messages, etc.)?

    Any other issues?

    It's something I'm considering doing this winter, and just wanted to hear some thoughts from those who have, or thought about doing so.
  2. hal

    hal LawnSite Bronze Member
    from Georgia
    Messages: 1,892

    I have, twice, and nope no change, still you. Just put a disclaimer of who you were and now are. Most of the customers I do never noticed.
  3. Mumblingboutmowers

    Mumblingboutmowers LawnSite Senior Member
    Messages: 935

    I went from using a business name to my own name some time back. I figured that more people knew me by name than by a business name. No issues at all and I think it was a better way to do it.
  4. MowDaddy

    MowDaddy LawnSite Fanatic
    Messages: 6,255

    Why the thought of changing name ?
    I've thought about changing my own personal name to MowDaddy.
    That's what everyone calls me.
  5. Carolina Cuttin' Company

    Carolina Cuttin' Company LawnSite Senior Member
    Messages: 279

    :laugh: If I could've liked that twice, I would've!
  6. OP

    Skol LawnSite Senior Member
    Messages: 310

    Branding purposes.... I was young when I chose it, and it feels (I guess) like a name chosen by a college kid...
  7. CrystalCreek

    CrystalCreek LawnSite Bronze Member
    Messages: 1,949

    I changed my companies name about 3 years ago. Reason I did this was because the original name had "property maintenance" as part of it. I was getting calls for everything from landscaping to tree work to driveway paving to bathroom cleaning and everything else. Did a total name change. Wrote a letter to all the existing customer explaining why I was doing what I was doing and didn't have a single problem. Hired a friend to do some magic with Google to stop the majority of the phone calls and everything has been good ever since.

    Actually did a DBA under the existing company name just incase I ever decide to venture into other things, like tree work or some type of construction, but the original name is only on paper for me and the IRS to know about.
  8. OP

    Skol LawnSite Senior Member
    Messages: 310

    You still file taxes under your old business name?
  9. CrystalCreek

    CrystalCreek LawnSite Bronze Member
    Messages: 1,949

    Yes. My accountant handles all that. Its a piece of cake.
    Cam15 likes this.
  10. zlandman

    zlandman LawnSite Senior Member
    from Ohio
    Messages: 746

    After 20 some years changed business names this spring. Formed a new llc and everything. It's a lot of legwork with insurance, government etc. And I'll have to figure out yet how to formally close the books and assets of the original this tax year.
    But the customers, they couldnt care less.

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