Youre not definitive on your large, medium, small sizes, but I bet youve bragged to your customers how youre so good and fast that you can get by charging those rates. You may think youre smart, but chances are not one of your adult customers does. Theyre taking advantage of your ignorance.
Lawn care is not rocket science; all it takes to cut grass is a $40 used mower and physical work. Never the less, this economy is based on supply and demand. Theres a reason for the going rate in your area, and if youre new to the business or just young, then youre ignorant of many of those reasons. Or is there something VERY special about you and/or the way you mow a lawn? NOT!
Money is form of time, kind of like keeping score in life. If you told me you made $1,000 would I be impressed? It depends. If you made $1,000 yesterday, thats impressive. If you made $1,000 all of last year, youre a bum. If you dont charge whatever the market will bear, chances are, youre not making money at a fast enough rate to survive in the long run. Charge too much and you invite competition, which is Capitalism.
It depends on the operation, but many of us charge enough for our work so that we make money at the rate of $40-$60 an hour, or even more. After all the expenses, and I mean ALL of them (too many to list now), there is no point in investing time and money in an operation if theres not going to be any profit. Additionally, this is a seasonal business, so yeah in this part of the season we make a lot of money. Beyond not having to beg in the winter, we (like all reasonable adults) are saving up for retirement when were old and cant work.
Others have listed just a few of the expenses for more concrete reasons behind our rates. Get serious in this business, and youll have a list of your own. Soon, very soon, youll come to realize how badly youre letting yourself be taken advantage of with those prices. Which is your adult customers way of keeping some of the money they had to work for. Hopefully, I have pushed back the frontiers of ignorance.