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Charging too little for organic?

Discussion in 'Organic Lawn Care' started by lawncuttinfoo, Mar 8, 2009.

  1. lawncuttinfoo

    lawncuttinfoo LawnSite Bronze Member
    Messages: 1,010

    This year, because of a cheaper supply chain, I am able to offer my organic program at a very close price to my synthetic program, when last year it was close to double the price of synthetic.

    Only thing I am afraid of is customers being afraid that my program is so much cheaper than all other organic/natural programs available they may think I am cutting corners.

    Similar problems anyone?
  2. JDUtah

    JDUtah LawnSite Silver Member
    from UT
    Messages: 2,636

    What happens when that supply chain runs out? I wouldn't lower prices.

    Take the extra profit and invest in future growth, better employees, etc...
  3. Smallaxe

    Smallaxe LawnSite Fanatic
    Messages: 10,082

    Definately maintain what you have. Now you have the luxury of 'psychological' discounts.
    Anything you can do to boost the confidence of a customer - that's the next thing you do. You got lucky. :)

    Is the turf actually improving now or are you simply maintaining , par with synthetics?
  4. NattyLawn

    NattyLawn LawnSite Bronze Member
    Messages: 1,643

    Why not lower your prices? Explain to the customers in a letter with your contract/proposal that the supply chain has lowered your costs, making the organic program cheaper to your customers. You don't have to lower it to the synthetic, you still have to make a profit, but the customer is looking for VALUE, and you trying to pass that on to them is a good thing in their eyes....JMO..
  5. lawncuttinfoo

    lawncuttinfoo LawnSite Bronze Member
    Messages: 1,010

    Yes, I will definattly be lowering the prices, price was the major reason I did not have more signups than I did. Also this way I may eliminate the synthetic option all together.
  6. treegal1

    treegal1 LawnSite Gold Member
    Messages: 3,911

    lower cost!!!!!!!!!

  7. HayBay

    HayBay LawnSite Senior Member
    from Ontario
    Messages: 846

    Lawncuttinfoo how many square feet are you customers lawns.
  8. phasthound

    phasthound LawnSite Fanatic
    Messages: 5,138

    Pirates love skull & crossbones. :confused:
  9. treegal1

    treegal1 LawnSite Gold Member
    Messages: 3,911

    I am going after some of the larger corporate shops this year............. and I am bringing me mates!!!
  10. lawncuttinfoo

    lawncuttinfoo LawnSite Bronze Member
    Messages: 1,010

    1,500-17,000 sq ft


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