Cheapest way to distribute your fliers?

Discussion in 'Business Operations' started by Husky, Jul 16, 2003.

  1. Husky

    Husky LawnSite Member
    Messages: 176

    When you are distributing fliers, in my case 5,000 or so, what have you found is the cheapest way to get this job done? Any and all suggestions excepted.... I mean postage wise, its .37 cents on the norm w/out bulk mail, which is 100$ at the beginning of the year, and another hundred and the end of the year, but everything is sent for .24cents,... kinda nice, and cheaper in my case... What do you guys think...or do I pay someone to distribute these for me, I do add in a business card magnet with the fliers I distribute..
  2. Rustic Goat

    Rustic Goat LawnSite Bronze Member
    Messages: 1,194

    Cheapest = Putting one foot in front of the other, distributing them yourself.

    Suggest you verify the bulk mail rate and particulars again. Have you spoken with the person 'in charge' of bulk mailings at your main post office? They are the only ones with all the real scoop.

    Where are you getting your mailing list from?

    If you'll search this site for; mailings, fliers, hangers, door hangers, brochures, etc. You'll get numerous discussions on this subject, and more opinions and details.
  3. Georgiehopper

    Georgiehopper LawnSite Member
    Messages: 187

    I agree that the cheapest way is to distribute them yourself if you have the time. That is what I do and its good excercise too.
  4. SpudsM15

    SpudsM15 LawnSite Senior Member
    Messages: 628

    I pay my 16year old cousin to be my marketing specialist!
    Since he can't legally operate power equipment... i gave him a cool job i think... only makes him 100 bux a month for very little work.
    Hasn't gotten me and regular customers but a bunch of extras.
  5. lawnman_scott

    lawnman_scott LawnSite Fanatic
    Messages: 7,547

    I used to drop them on the ground by mailboxes, sure you get a few complaints, but well worth it. Another idea i saw people do , depends on if your distributing in subdivisions where houses are close toghter, but they rode around on roller blades, rolling them as they weent along. This way they delivered to the door, and could carry a bunch at a time, had the flyers in a pouch in front, and rubber bands in their pocket.
  6. grassdaddy

    grassdaddy LawnSite Senior Member
    Messages: 565

    Go talk to postmaster--he will give you a list of posting.If you tell him what you want to do,he may be cool and tell you, you can hang on post.We got a call for hangin fliers,so we went face to face with the man,he said since we asked,even though it is illeagal,we could hang our fliers--but not on mailbox door.Check out my old post-"Postermaster Called":)
  7. LawnLad

    LawnLad LawnSite Senior Member
    Messages: 738

    I used to deliver flyers myself, I guess it's part of the sweat equity that you build into your company.

    If you've got the cash flow and you can support paying people then you can hire folks. For several years in the early spring when the ground was frozen and it was too cold to do clean ups I sent a couple of my guys out delivering flyers. Not cheap at $9 to $12 an hour depending on the guy. But it got their legs moving and our phone ringing.

    I've also used high school help. Call your local highschool(s) and see if they have any job programs. There was an office in the local high school that had students waiting and ready to work for seniors in the neighborhood who needed help around the house. The kids were responsible since they were looking for the work, the parents knew what they were doing and the school provided the names. I'd hire three or four kids after school to deliver to flyers for a week. My office manager at the time would supervise them from 3 pm to 6 pm driving them to the areas giving them flyers and making sure everything was okay. The kids liked it since they got paid $7.50 an hour ($2.00 more an hour than the old folks paid).

    It was more work on our part to use the highschool kids since we worked around their schedules and had to supervise them, but if we were already out doing spring clean ups it still got the flyers out there.
  8. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Messages: 8,745

    it might be cheaper to stick them in newspapers
  9. mtdman

    mtdman LawnSite Gold Member
    Messages: 3,143

    Tell your 19 year old stepdaughter she has to do it if she wants to keep living under your roof for free. That's as cheap as it gets!

  10. Green Pastures

    Green Pastures LawnSite Silver Member
    Messages: 2,457

    Hire 2-4 Jr. High kids for a full day of flier walking. Treat them to a pool/pizza party for their efforts.

Share This Page