When you are distributing fliers, in my case 5,000 or so, what have you found is the cheapest way to get this job done? Any and all suggestions excepted.... I mean postage wise, its .37 cents on the norm w/out bulk mail, which is 100$ at the beginning of the year, and another hundred and the end of the year, but everything is sent for .24cents,... kinda nice, and cheaper in my case... What do you guys think...or do I pay someone to distribute these for me, I do add in a business card magnet with the fliers I distribute..
Cheapest way to distribute your fliers?
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Cheapest = Putting one foot in front of the other, distributing them yourself.
Suggest you verify the bulk mail rate and particulars again. Have you spoken with the person 'in charge' of bulk mailings at your main post office? They are the only ones with all the real scoop.
Where are you getting your mailing list from?
If you'll search this site for; mailings, fliers, hangers, door hangers, brochures, etc. You'll get numerous discussions on this subject, and more opinions and details.
Suggest you verify the bulk mail rate and particulars again. Have you spoken with the person 'in charge' of bulk mailings at your main post office? They are the only ones with all the real scoop.
Where are you getting your mailing list from?
If you'll search this site for; mailings, fliers, hangers, door hangers, brochures, etc. You'll get numerous discussions on this subject, and more opinions and details.
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I agree that the cheapest way is to distribute them yourself if you have the time. That is what I do and its good excercise too.
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635 Posts
I pay my 16year old cousin to be my marketing specialist!
Since he can't legally operate power equipment... i gave him a cool job i think... only makes him 100 bux a month for very little work.
Hasn't gotten me and regular customers but a bunch of extras.
Since he can't legally operate power equipment... i gave him a cool job i think... only makes him 100 bux a month for very little work.
Hasn't gotten me and regular customers but a bunch of extras.
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10,087 Posts
I used to drop them on the ground by mailboxes, sure you get a few complaints, but well worth it. Another idea i saw people do , depends on if your distributing in subdivisions where houses are close toghter, but they rode around on roller blades, rolling them as they weent along. This way they delivered to the door, and could carry a bunch at a time, had the flyers in a pouch in front, and rubber bands in their pocket.
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Go talk to postmaster--he will give you a list of posting.If you tell him what you want to do,he may be cool and tell you, you can hang on post.We got a call for hangin fliers,so we went face to face with the man,he said since we asked,even though it is illeagal,we could hang our fliers--but not on mailbox door.Check out my old post-"Postermaster Called"
I used to deliver flyers myself, I guess it's part of the sweat equity that you build into your company.
If you've got the cash flow and you can support paying people then you can hire folks. For several years in the early spring when the ground was frozen and it was too cold to do clean ups I sent a couple of my guys out delivering flyers. Not cheap at $9 to $12 an hour depending on the guy. But it got their legs moving and our phone ringing.
I've also used high school help. Call your local highschool(s) and see if they have any job programs. There was an office in the local high school that had students waiting and ready to work for seniors in the neighborhood who needed help around the house. The kids were responsible since they were looking for the work, the parents knew what they were doing and the school provided the names. I'd hire three or four kids after school to deliver to flyers for a week. My office manager at the time would supervise them from 3 pm to 6 pm driving them to the areas giving them flyers and making sure everything was okay. The kids liked it since they got paid $7.50 an hour ($2.00 more an hour than the old folks paid).
It was more work on our part to use the highschool kids since we worked around their schedules and had to supervise them, but if we were already out doing spring clean ups it still got the flyers out there.
If you've got the cash flow and you can support paying people then you can hire folks. For several years in the early spring when the ground was frozen and it was too cold to do clean ups I sent a couple of my guys out delivering flyers. Not cheap at $9 to $12 an hour depending on the guy. But it got their legs moving and our phone ringing.
I've also used high school help. Call your local highschool(s) and see if they have any job programs. There was an office in the local high school that had students waiting and ready to work for seniors in the neighborhood who needed help around the house. The kids were responsible since they were looking for the work, the parents knew what they were doing and the school provided the names. I'd hire three or four kids after school to deliver to flyers for a week. My office manager at the time would supervise them from 3 pm to 6 pm driving them to the areas giving them flyers and making sure everything was okay. The kids liked it since they got paid $7.50 an hour ($2.00 more an hour than the old folks paid).
It was more work on our part to use the highschool kids since we worked around their schedules and had to supervise them, but if we were already out doing spring clean ups it still got the flyers out there.
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Hire 2-4 Jr. High kids for a full day of flier walking. Treat them to a pool/pizza party for their efforts.
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This is what we do. we put out around 15,000 flyer's this year and we pay college kids in groups of two $15 an hour to put the flyer's out. We use groups of two because we feel that it is more productive with one driving the other placing them in the news paper slots. It has worked for us in our community, don't know if it will work for anyone else but hey it is just a suggestion.
Remember, cheaper may not be most effective.
You can also try a large parking lot. Go to a grocery store, put them on the windshield. There may be a no-solicitation sign, maybe not.
Don't go to a business parking lot, where people work. Those folks drive from somewhere else. Got to do a business that people just drive from home to shop there.
I'm not sure why attaching to a mailbox post is illegal. Here we have a tube (or two) attached to the post where the newspaper goes. The other tube is a "junk" mail tube - i.e. the free papers and flyers. Some advertising company installed them all on the mailbox post.
Get a pad of sticky notes printed and put them on the front door. Or door hangers. I would say these would be more effective.
You can also try a large parking lot. Go to a grocery store, put them on the windshield. There may be a no-solicitation sign, maybe not.
Don't go to a business parking lot, where people work. Those folks drive from somewhere else. Got to do a business that people just drive from home to shop there.
I'm not sure why attaching to a mailbox post is illegal. Here we have a tube (or two) attached to the post where the newspaper goes. The other tube is a "junk" mail tube - i.e. the free papers and flyers. Some advertising company installed them all on the mailbox post.
Get a pad of sticky notes printed and put them on the front door. Or door hangers. I would say these would be more effective.
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449 Posts
I "Piggy-Back" my door hangers with someone who owns a pizza business and already distributes in the areas I want.
I end up paying .06 apiece to get them handed out and I get them printed for about $140 for 5000. I get about 1 customer per 500 door hangers, but it is a steady number.
So, basically I think it costs me about $44 to "purchase" a customer. If they become a regular customer (most have) I make it back halfway through the second mow...
I end up paying .06 apiece to get them handed out and I get them printed for about $140 for 5000. I get about 1 customer per 500 door hangers, but it is a steady number.
So, basically I think it costs me about $44 to "purchase" a customer. If they become a regular customer (most have) I make it back halfway through the second mow...
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A1 where do u get ur door hangers made?? $140 for 5,000 is pretty cheap
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In my area, there is a service called "doorstep delivery", which specializes in distributing flyers. I think they have a certain ammount of demographics on various neighborhoods, and they will pass out your flyers for about 10 cents per flyer, the last time I checked. Last time I passed out the flyers myself, I only did 50 an hour. At $9 an hour labor, this would cost $180 for 1000, compared to $100 for the service. It's been a few years since I hired them, so they may have raised prices a little, but I'm just suggesting another possible alternative.
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Friday I will be macking 10,000 flyers for free (just cost me the paper $25.00)
Me and my brothers will be delivering them.
Since they are my brothers I assign them a route and they get a 5% commision on the sales from there flyers.
Has worker so far.
Me and my brothers will be delivering them.
Since they are my brothers I assign them a route and they get a 5% commision on the sales from there flyers.
Has worker so far.
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4,215 Posts
Tiedeman "it might be cheaper to stick them in newspapers"
That's a interesting idea! Maybe you can get in contact with the local newspaper person and have them insert your flier the next time they bag their newspapers. Or maybe you could help them one day bag and get it done for even cheaper!
That's a interesting idea! Maybe you can get in contact with the local newspaper person and have them insert your flier the next time they bag their newspapers. Or maybe you could help them one day bag and get it done for even cheaper!
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i used to put the flyer's in a bag like the ones the papers come in with three little rocks and throw them in the driveways.
fast cheep and worked great till i got a call from the township for a littering violation. end of that game
now i hire marking companies that do direct mail
i like money mailer they put out those envelopes full of coupons and i get a good response i also am using three other company's this fall to put out adds for my fertilizing business it is not cheap but it is the fastest and cheapest way to get out 100,000 full color flyer's at a time.
fast cheep and worked great till i got a call from the township for a littering violation. end of that game
now i hire marking companies that do direct mail
i like money mailer they put out those envelopes full of coupons and i get a good response i also am using three other company's this fall to put out adds for my fertilizing business it is not cheap but it is the fastest and cheapest way to get out 100,000 full color flyer's at a time.
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only if u want a ticket
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