I've been in business for 11 years and recently decided to change my name from Progressive Lawn & Landscape to Progressive Lawn Care. It's only been changed for a couple months...lol, but now I am thinking of choosing the primary key phrase (locally) and changing it to that. I can't really get any number on how many times that particular key phrase is searched for, I just know that it is the most popular here locally (in this industry). The name is already owned and is for sale for $600. My current website is not ranked at all, but my homepage is in google's #9 spot and Bing's & Yahoo's #5 spot for the primary key phrase right now. I just thought if my domain and name of my business had that primary key phrase....I would gold. Thoughts?