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Clover Campaigning

Discussion in 'Business Operations' started by kirkmbrown2001, Mar 31, 2012.

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  1. kirkmbrown2001

    kirkmbrown2001 LawnSite Senior Member
    Messages: 265

  2. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Messages: 1,152

    Not me... Maybe I should. I just never have felt comfortable asking to leave a sign. On the construction side we have signs up, but only for the duration of the project.
    Posted via Mobile Device
     
  3. BeachysLawn

    BeachysLawn LawnSite Senior Member
    from VA
    Messages: 271

    We do the five around (cloverleaf) marketing but its not done with lawn signs. That is not actual cloverleaf marketing. We put a door hanger or flyer on the four or five houses immediately surrounding the property we service every 3 or 4 weeks.
     
  4. knox gsl

    knox gsl LawnSite Fanatic
    Messages: 6,017

    This is the best way to get a tight route and cut driving cost. Its not the easiest thing the first year you serve the original customer but if you market well and give good service year 2 they will come around. Its nice to drop the gate and hit 4 or 5 homes at once.
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  5. GreenI.A.

    GreenI.A. LawnSite Silver Member
    Messages: 2,131

    We do the same with fertilizing accounts. Most times we go to an account we quickly leave a door hanger at the next door neighbors, across the street, and the house diagonally across the street. Also with construction/irrigation Installs we will have in the contract that our signs must stay in place for a certain duration of time, during construction and then usually 2 weeks after. We don't use cheap lawn signs, but use the heavier steal frames that real estate companies use.
     

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