It depends on locations. Just because those other brands are more expensive in your area than Exmark doesn't mean it applies to everyone else. But you have your reasons just like everyone else has theirs. I got John Deere because they are slightly lower in cost than neighboring Scag, Exmark, and Kubota dealers. I also have Toro nearby but I can't stand the dealer so I won't bother there. I haven't had any issues with my machines, and I have a great dealer with 2 locations within a 20 minute drive from me. No reason for me to switch brands.