Ever wish your truck would start easier in the bitter cold? All you have to do is change the oil. Synthetic oils have a much lower pour point than conventional oils, therefore allowing the engine to turn over easier. This is just one of the benefits of using Amsoil. Easier starting, engines that run cooler, oil that does not break down and in most cases improved fuel economy. Why would anyone use Mobil 1 and support big oil companies that are driving YOUR fuel expenses thru the roof?????????? For those of you who are new to Lawnsite, I highly recommend reading what people are saying about Amsoil products. I have been very surprised by how many of you have signed up with me in the last month with a commercial account. People are beginning to see the benefits of Amsoil products and are putting them in trucks, mowers, toys (atvs, bikes) etc. Those of you who are in need of more info, please email or PM anytime. I WILL reply quickly. I am here to help you all save money and make money, just not in your traditional way........cheaper insurance, cheaper fertilizers, tell you how to bill your accounts, etc. After all, Amsoil was the FIRST to develop a synthetic oil, not any of the big oil companies!!!!!