Making an observation..... I have noticed that everytime there is a new person that comes on here and asks what to charge everyone barks at the poor fella that he should know his operating costs and charge accordingly. Then on the other side of the coin everyone goes insane when a lowballer is mentioned. Let's do the math for a moment. When I first started in this business I was a part timer with a homeowner's set up: 21" push, cheap weedeater, cheap blower....total investment <$500. (No insurance....don't start, that is another thread in itself) So my total operating costs was gas plus what I wanted to make an hour. To be perfectly frank if I would have taken advice from most on this board I could/should have mowed a lawn for about $15. Luckily for me, I had a mentor who helped me out with pricing and so I charged fair market rate. I say all of this to say that we here on Lawnsite can be our own worst enemies. We say we hate lowballers yet we never encourage new guys to charge market rate. I would think that our answer to new guys when they ask what they should charge should be...."As much as your market will bear as long as you are within your operating costs". And, then we should proceed to give them examples. This thread isn't meant to be a flame. In fact, my main reason behind it is to get guys charging market rate and not lowballing (which we all hate). Let's help the new guys learn how to price correctly so they don't lowball the industry any worse than what is going on.