Company Trucks Get Attention

Discussion in 'Lawn Mowing' started by Five Star Lawn Care LLC, Sep 12, 2000.

  1. Five Star Lawn Care LLC

    Five Star Lawn Care LLC LawnSite Bronze Member
    Messages: 1,006

    Over the past 4 years i have tried many forms of advertising including flyers, yellowpages, door to door, ect..... But this year i went an entirely difereant route. i got a brand new 3/4 ton dodge, lifted it and put huge mud tires on it and a lot of other styling goodies and dual exaust. Then i plastered my companys name all over my huge dodge. Now whereever i go people look at my truck and remember the companys name. Now 3 out of 4 times when i go to bid on a job the customer says "o yeah your the guy with the huge truck."

    I Want to to get your views on this and see if anyone else uses this type of advertizing and how it had worked for them!!!
  2. Stinger

    Stinger LawnSite Senior Member
    Messages: 252

    It's a catch-22 situation. Some people will say you're driving a nice truck hmmmmm, you must be expensive. On the other hand some will view you as sucessful and call for a bid. Personally I use the company name and # on our trucks and trailers. This is a great way to advertise, consider yourself a rolling billboard! On the other hand our trucks are plain white stripped down models. I consider the truck as a tool and would not want to see your pretty new Dodge after some employee plays lets toss the tools in the bed from a less than accurate distance. If your using your new truck for a mobile office just to go give bids and etc then fine. But I'd keep a work truck for work and pretty truck for play.
  3. dhicks

    dhicks Member
    Messages: 770

    I think you are right on target with your new truck. Matter of fact, it would look real nice in my driveway :D. However, as Stinger said customers might equate a new decked out truck with expensive lawn care service.

    As for me, I live in the Socialist Republic of Maryland, the tree huggers would question whether I need such a big truck for hauling lawn mowers and whether I have ANY compassion for the safety of my fellow commuters in their small rinky-dink cars. Then from the size of truck they would be able to tell that I’m rich and a conservative Republican who does not care for the environment.

    Enjoy your new truck. You can’t make all the people happy all of the time.
  4. Bobby

    Bobby LawnSite Senior Member
    Messages: 258

    Hey dhicks, well said!
  5. Twotoros

    Twotoros LawnSite Senior Member
    Messages: 494

    I would have to agree with dhicks . It would be too flashy for my (red)neck of the woods(desert). When I visited a potential job with my new toyota flatbed in 1986 to bid on a thatch job I was promptly told as I walked up the sidewalk
    " If you can afford an outfit like that then I can't afford you". This is the mentality of my area. I still have my toyota but it is a good bid grabber as it is 15 years of age.
    I would never consider going to a bid in my late model toyota landcruiser!!! Sad but true.
  6. paul

    paul Lawnsite Addict
    Messages: 1,625

    Have the same problem here if I show up in my BMW they think I make too much money but show up in a puckup and they don't say anything like that, tell them it has 150K miles and they will give you the job:)
  7. rats5656

    rats5656 LawnSite Member
    Messages: 150

  8. syzer

    syzer LawnSite Bronze Member
    Messages: 1,272

    Yeah, I think its awesome to have a nice big truck. I am currently in the market for a 2001 ford crew cab diesel. Put some nice meats on it slap some profesional stickers on and ready to go. Nothing like a bad ass truck with a nice trailer and equiptment. Anyone have pics of there setups?
  9. Lawnworks

    Lawnworks LawnSite Fanatic
    from usa
    Messages: 5,407

    I love jacked up trucks. However they are not economical. More gas and it is hard to hook up to a trailer w/o your trailor being at a 45 degree angle. Hopefully my next truck will be a diesel. Gotta love the sound of them trucks.

    Rick Wallace
  10. Runner

    Runner LawnSite Fanatic
    Messages: 13,497

    I simply like to say the phrase."We're not as expensive as we look." I'm not trying to brag, but I have a Chevy 1 ton dump with wood sides, painted a super shiny Forest Green, striped out with lots of chrome and chrome duallys to match. I'm often asked to put it in car shows, but humbly decline. It's a '77 in perfect condition (ground up restoration) and I have an 18' trailer to match-complete w/ chrome wagons and raised letter tires. I want desperately to learn how to put a picture of it on this site! I have a scanner, and can get it into my computer, but that's as far as I can get! Everyone always asks, including several other services, how I manage to keep it so clean all the time. That, quite frankly, is a MAJOR pain! But well worth it. People like to see something like that in front of their houses. Just a novelty item!

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