Over the past 4 years i have tried many forms of advertising including flyers, yellowpages, door to door, ect..... But this year i went an entirely difereant route. i got a brand new 3/4 ton dodge, lifted it and put huge mud tires on it and a lot of other styling goodies and dual exaust. Then i plastered my companys name all over my huge dodge. Now whereever i go people look at my truck and remember the companys name. Now 3 out of 4 times when i go to bid on a job the customer says "o yeah your the guy with the huge truck." I Want to to get your views on this and see if anyone else uses this type of advertizing and how it had worked for them!!!
It's a catch-22 situation. Some people will say you're driving a nice truck hmmmmm, you must be expensive. On the other hand some will view you as sucessful and call for a bid. Personally I use the company name and # on our trucks and trailers. This is a great way to advertise, consider yourself a rolling billboard! On the other hand our trucks are plain white stripped down models. I consider the truck as a tool and would not want to see your pretty new Dodge after some employee plays lets toss the tools in the bed from a less than accurate distance. If your using your new truck for a mobile office just to go give bids and etc then fine. But I'd keep a work truck for work and pretty truck for play.
I think you are right on target with your new truck. Matter of fact, it would look real nice in my driveway . However, as Stinger said customers might equate a new decked out truck with expensive lawn care service. As for me, I live in the Socialist Republic of Maryland, the tree huggers would question whether I need such a big truck for hauling lawn mowers and whether I have ANY compassion for the safety of my fellow commuters in their small rinky-dink cars. Then from the size of truck they would be able to tell that Im rich and a conservative Republican who does not care for the environment. Enjoy your new truck. You cant make all the people happy all of the time.
I would have to agree with dhicks . It would be too flashy for my (red)neck of the woods(desert). When I visited a potential job with my new toyota flatbed in 1986 to bid on a thatch job I was promptly told as I walked up the sidewalk " If you can afford an outfit like that then I can't afford you". This is the mentality of my area. I still have my toyota but it is a good bid grabber as it is 15 years of age. I would never consider going to a bid in my late model toyota landcruiser!!! Sad but true.
Have the same problem here if I show up in my BMW they think I make too much money but show up in a puckup and they don't say anything like that, tell them it has 150K miles and they will give you the job
I HAVE 2001 DODGE 2500 DIESEL WITH A EASY DUMP IN THE BACK IT IS BRAND NEW ONLY 7,000 MILES, IT'S MY WORK /TOY TRUCK IWANT TO GET AANOTHER TRUCK BECAUSE IT HAS A FEW SCRATHES AND THART SUCKS SO IT CAN BE MT TOY
Yeah, I think its awesome to have a nice big truck. I am currently in the market for a 2001 ford crew cab diesel. Put some nice meats on it slap some profesional stickers on and ready to go. Nothing like a bad ass truck with a nice trailer and equiptment. Anyone have pics of there setups?
I love jacked up trucks. However they are not economical. More gas and it is hard to hook up to a trailer w/o your trailor being at a 45 degree angle. Hopefully my next truck will be a diesel. Gotta love the sound of them trucks. Rick Wallace LawnWorks
I simply like to say the phrase."We're not as expensive as we look." I'm not trying to brag, but I have a Chevy 1 ton dump with wood sides, painted a super shiny Forest Green, striped out with lots of chrome and chrome duallys to match. I'm often asked to put it in car shows, but humbly decline. It's a '77 in perfect condition (ground up restoration) and I have an 18' trailer to match-complete w/ chrome wagons and raised letter tires. I want desperately to learn how to put a picture of it on this site! I have a scanner, and can get it into my computer, but that's as far as I can get! Everyone always asks, including several other services, how I manage to keep it so clean all the time. That, quite frankly, is a MAJOR pain! But well worth it. People like to see something like that in front of their houses. Just a novelty item!
