Efficiency Life must be tougher for you. I covered that in the thread you are talking about. I QUALIFY MY CUSTOMERS ON THE PHONE. Yes I quote APPROX price over the phone to weed out the tire kicker. Most homes in my area are built on 80 X 120 lots which are covered under my minimum charge of $ 75.00 a month or $ 900.00 a year. I will ask if they have a double lot or are on a conner etc. However if they have a Larger lot size or are a commercial lot etc I go to Findlotsize.com. But even culling on the phone doesn't mean I don't go on a few wild Goose chases and give free advice to tire kickers When I only did total Yard Care I didn't need to advertise. I bought accounts and then UP SOLD THEM AND THEIR NEIGHBOR. NOW I am Advertising for Structural Pest Control Customers. I would like to get out of Yard Care and away from the Tree Huggers. The IRONY is the same Tree Huggers that complain about Fert & Squirt will ask for the most toxic pesticide inside their home. In a way I am very much starting a new business and using the same business tactics as a New Business. I do have the advantage of a already established income to pay for that new Business. Just yesterday I picked up 5,000 Post Cards from the Printer. I still have a lot of paper work to do before they are mailed. Putting them in bundles of 100 and tagging them etc for the post office. My cost per customer is still an unknown. I am not sure the real total cost of chasing customer is every really known. I am hoping for at least a Half of a Percent closing Rate but Quarter Percent would be my expected break even point. Since Everyone gets Ants at one time or an other, I am hoping people will keep my post card for the next time they have Ants. I also plan the mail only 1,000 post cards at a time. If I have a big response I want to be able to handle it. One Percent or 10 people calling for estimates in a day or two is a lot to handle as a one man band. .