Guido
LawnSite Silver Member
- Location
- North Las Vegas, Nevada
COMPETITIVE DIFFERENTIATION - (Definition by the book) - the unique combination of organizational abilities and approaches that sets a company apart from competitors in the minds of consumers.
This came up in a business class I'm taking (contemporary business management) last night. I thought it might start a good thread and maybe open some peoples eyes to a new idea.
That definition up top basically says, whats your edge over the competition that will make a difference to a consumer.
The important part of that text definition is that its a difference in the minds of the consumers, NOT YOURS!! I wanted to say that first, before I posted the questions.
DO YOU HAVE A COMPETITIVE DIFFERENTIATION ??
WHAT IS IT??
WHAT KIND OF DIFFERENCE HAS IT MADE FOR YOUR BUSINESS ??
I know there are some of ya'll slower guys down south reading this, so I'll give an example:
A pet salon on wheels offers something the one 25 minutes away doesn't, it comes to your house.
(Just kidding about the southern stuff!)
Lets hear it boys!!
And by the way these will prob be frequently asked questions.
LAWNSITE.COM is not in itself one, but knowledge gained from here is! So don't say this site.
I know the other one I will hear is quality service, or better service, etc. Thats your view, obviously some customers think the other guy has better service or he wouldn't be in business, right??
Lets get creative, just pretend your Martha Stewart for a minute!!
[Edited by guido on 08-24-2000 at 04:10 PM]
This came up in a business class I'm taking (contemporary business management) last night. I thought it might start a good thread and maybe open some peoples eyes to a new idea.
That definition up top basically says, whats your edge over the competition that will make a difference to a consumer.
The important part of that text definition is that its a difference in the minds of the consumers, NOT YOURS!! I wanted to say that first, before I posted the questions.
DO YOU HAVE A COMPETITIVE DIFFERENTIATION ??
WHAT IS IT??
WHAT KIND OF DIFFERENCE HAS IT MADE FOR YOUR BUSINESS ??
I know there are some of ya'll slower guys down south reading this, so I'll give an example:
A pet salon on wheels offers something the one 25 minutes away doesn't, it comes to your house.
(Just kidding about the southern stuff!)
Lets hear it boys!!
And by the way these will prob be frequently asked questions.
LAWNSITE.COM is not in itself one, but knowledge gained from here is! So don't say this site.
I know the other one I will hear is quality service, or better service, etc. Thats your view, obviously some customers think the other guy has better service or he wouldn't be in business, right??
Lets get creative, just pretend your Martha Stewart for a minute!!
[Edited by guido on 08-24-2000 at 04:10 PM]