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competitive pricing

Discussion in 'Lawn Mowing' started by qcms, Jan 30, 2001.

  1. qcms

    qcms LawnSite Member
    Messages: 5

    I am relatively new to the lawn care business. I have many residential accounts and only a couple small commerical accounts. In order to entice new clients has anyone made common practice of offering a "perk" for signing a seasonal contract? By that I mean, offer competitive pricing ( which I realize varies from market to market) for mowing, edging, ect, and then offer to, for example, core airate the lawn in the fall at no charge for signing a contract in the spring?
    Any thoughts?? What have you tried??
     
  2. bobbygedd

    bobbygedd LawnSite Fanatic
    from NJ
    Messages: 10,178

    one time i offered a free fertilizer application, it seemed to give me a slight edge, by this i mean i know guys who estimated the same jobs, at the same prices, but i ended up getting the work. not sure if this was due to the free fert, or my amazing charm(ha ha)
     
  3. Guido

    Guido LawnSite Silver Member
    Messages: 2,087

    I wouldn't work for free, but if you figure in your seasonal rate the right way you could include at least the cost if not a profit for the "free" service and then call it free in the end? I think the F word just gets people all excited, it draws attention because they think they're getting a deal, when in fact everyone else that offers "free" stuff in any other biz is doing the same exact thing I described above.

    Good Luck and let us know how everything works out for you.
     
  4. Atlantic Lawn

    Atlantic Lawn LawnSite Senior Member
    Male, from Outer Banks NC
    Messages: 948

    Free is a great eye grabber, just make sure you get payed for your free item !
     
  5. GreenQuest Lawn

    GreenQuest Lawn LawnSite Senior Member
    Messages: 822

    That is the key. get paid for free stuff. When i am trying to sign a commercial acct. i will offer to do the owners lawn while he or she is on vacation that summer. it has gotten me 3 new lawns this year. last year I had 4 owners take me up on it. (it was figured in there price already) 3 of them were once and one was twice. and he sent me a gift cert. for dinner. This has worked well for me and i will keep on doing it.
     

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