I thought I would list a few interesting quotes from some competitors ads....as seen in the News & Advance. (Lynchburg Va) "..10% senior discount, .. beat any price by 10%" "..15 years experience, no contracts..." These phrases caught my attention. Its no wonder the public doesn't have any real concept of the difference between someone mowing a lawn, and preoperty management. Its hard to blame potential customers for being cheap price shoppers when they read ads like these! Cut-throat tactics like this work for retail sales, where a good with a identifiable cost can be sold.....but not for selling of a service. The service has variable indirect and direct costs....more so than a good which can be bought and sold at high volumes to make up for the loss on the reduced selling price. Wonder if any of these guys would go to a job interview and say, "I'll work for 10% less than the last guy!!" Probably not.....OR say " I'll work here until you find someone who will do the same job a little cheaper...then you can fire me with no notice!!"... Probably Not !!