Core Aeration Advertising

Discussion in 'Landscape Maintenance' started by Outlawn, Oct 11, 2013.

  1. Outlawn

    Outlawn LawnSite Senior Member
    Messages: 735

    I wanted to ask this in the other core aeration forum that's active, but didn't wanna hijack the forum.
    I was able to obtain a Ryan LawnAire 28 earlier this year. I've been trying to push core aeration and the importance of this service to my customers by including bits of information in the invoices, as well as some reference sites to check out. Most of my customers have never heard of this service. I only know of two other companies in our town of about 120k people that offer this service. We have a lot of good soil in our area, but there's several areas of red clay, as well.
    My question is, what's the best way to inform the customer without being overbearing or too pushy? As I said before, I added that information on invoices, and I also put a craigslist ad out with information cited from the Ryan turf care and classen turf care (same company) websites. My next thought has been to do what Noon did and make a video explaining and demonstrating the service. What else can I do?
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  2. bel-nor

    bel-nor LawnSite Member
    Messages: 200

    Hate to say it but, you locate where your largest cluster of clients are and perform a aeration on a day when people are out and able to see your service. This service culd be at reduced or free fee just to get people interested. Good luck and have some form of advertizing available when performing service for the curious.
  3. Exact Rototilling

    Exact Rototilling LawnSite Fanatic
    Messages: 5,378

    I could not agree more. :)
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  4. Smallaxe

    Smallaxe LawnSite Fanatic
    Messages: 10,082

    I would focus on promoting aeration for what it is meant to be and avoid telling customers that overseeding/aeration go together... bad reputation, right out of the gate... :)
  5. chris brauch

    chris brauch LawnSite Member
    Messages: 130

    Is it really a bad rep that overseeding and aeration go together?
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  6. Smallaxe

    Smallaxe LawnSite Fanatic
    Messages: 10,082

    The thread was about promoting the benefits of core aeration...
    What are the benefits of core aeration??? Does it create a proper seedbed???

    Once you tell the client that he could really use core aeration to plant more grass seed,,, then he sees what you got with these "Doll Hair" sprigs of grass, do you think the client is going to be happy that he core aerated instead of seeded???
    The core aerator was developed for other purposes, and one seeds afterwards to repair any damage that doesn't grow back...
    If the objective is to overseed then one should prepare a seedbed... :)
  7. Outlawn

    Outlawn LawnSite Senior Member
    Messages: 735

    Actually, this thread is about core aeration advertising. The other thread was about core aeration benefits. I was just wondering what some of y'all do to educate customers (or future customers) and get the word out there in layman's terms, not lawn care professional or horticulturist terms. I just want a way that will spark interest and curiosity and lead to some sales.
    I like the previous suggestion of getting out there and doing it so people will see it, even if it means a discounted rate or for free. I have been considering doing so, just haven't done it yet.
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  8. Smallaxe

    Smallaxe LawnSite Fanatic
    Messages: 10,082

    "...promoting the benefits of core aeration..." is the exact same thing as advertising...

    Regardless,,, what do you think people are actually going to see,,, if you do it for a discounted price for all to see???
    There are 3 common reasons for aeration and none of them will make dramatic turnarounds for anyone to really notice... :)
  9. Blade Runners

    Blade Runners LawnSite Bronze Member
    Messages: 1,021

    What is your main method of advertising? When you advertise on CL you are targeting the people who don't usually have aeration done.
    Last edited: Oct 21, 2013
  10. Outlawn

    Outlawn LawnSite Senior Member
    Messages: 735

    Tomato, tomato.

    I have not done a lick of advertising aside from that CL ad and my logo on my truck. Passed out a few business cards too. I see what you're saying about the CL thing and the people not knowing about it. But honestly, A LOT of my customers haven't even heard of core aeration. I'd say 99% of my lawns have never had it done.
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