1. HAPPENING NOW: Ask the Expert
    Click over to the Fertilizer Application forum for a live Q&A on fertilization strategies with the experts at Koch Turf & Ornamental.

    Dismiss Notice


Discussion in 'Business Operations' started by Jim Feder, Jan 25, 2002.

  1. packy

    packy LawnSite Member
    Messages: 12

    Just signed one with value pack 10,000 mailed $440.00 i'll up date you on the return will be in the march 16 mailing
  2. HBFOXJr

    HBFOXJr LawnSite Bronze Member
    Messages: 1,712

    My val pak guy is coming today 2/8/2002. Can anyone fax samples of what they sent? I need ideas. 609-953-5775 Thanks.
  3. HBFOXJr

    HBFOXJr LawnSite Bronze Member
    Messages: 1,712

    I think the way to evaluate anything is by the cost per sale. Although the val pak stuff may not respond well, the cost per sale isn't looking too bad.
  4. SprinklerGuy

    SprinklerGuy LawnSite Bronze Member
    Messages: 1,778

    Hold on a sec...........do a search I am sure I have posted these figures before......

    If you got a 1% return on val-pak as far as phone calls that would be 100 calls when mailing 10k flyers. THAT WILL NEVER HAPPEN.....expect it to be more like .1% which is 10 calls. Trust me on this.....I have been doing the val-pak type flyers for 6 years now. Don't expect it to work right away. The first year or two I got not much response. ONly now am I getting the type of response I want.

    I mailed out 420,000 Last year at a cost of $12,839 and received in initial response revenue approximately $62,663

    I have about a 40% GROSS profit figure working for me so.......that leaves me with 25,065 gross profit from that work. Not real good, but it keeps my guys busy.

    This year I think I am cancelling the service to do my own mailings. I really think a more targeted mailing by itself in an envelope will work better.

    ONly problem,,,,,I am addicted to mailing these things....I love the first day when the phone rings like crazy. Remember, I am mailing about 80k at a wack....80 calls within a week's time.

    Be prepared for disappointment if you do this..
  5. packy

    packy LawnSite Member
    Messages: 12

    Your valuepac rep should bring you samples and show you the ropes. my guy brought other lawn care samples and they will do the graphics for you with your input. 10,000 mailings for $440.00, even with a return of 2 replies i more than madeup the difference. eventually people will recognize my name when they see me in the neighborhood. It's cheap exposure that many others don't spend the money on!!!
  6. SprinklerGuy

    SprinklerGuy LawnSite Bronze Member
    Messages: 1,778

    WOW! shop that guy down.....we pay 275.00 for 10k
  7. heygrassman

    heygrassman LawnSite Senior Member
    Messages: 509

    I have looked at this pretty hard in a past life (career).

    You have to be ingenius on the design for ValPak. The average time that a coupon stays in a customers hands is 3 seconds. However, if it is of interest to a potential customer that coupon can have a shelf life of up to a year (stuck on the fride or in a drawer). Moral of that story got to hve a great offer and something that stands out or right into the circular file.

    If I remember correctly we were at $.03-$.04 per at a quantity of 40.000. Longer you commit to drop of course the price drops.

    Just another opinion.

  8. cody

    cody LawnSite Member
    from 6
    Messages: 20

    Val-Pak sucks!Not worth the money.IN my third year we spending $9000.00 By May on a front cover high gloss spread,its a 9.5x 12.5 magizine.It will hit approx.85,000 homes.Granted we dont do any maintenance or cutting.from the responce we got off a smaaler ad in this mag. last fall I'm hoping for approx. $100,000
    return.A key thing I have learned, you have to spend the money to make the money.
  9. gslam88

    gslam88 LawnSite Member
    Messages: 146


    Since every seems mixed on the results of direct mailing, then what would you sugests on a limited budget (i.e. a lot less then $12,000) for the most cost effective response?

    Local community newspapers
    Direct mailing
    fill in the blank

  10. Jim Feder

    Jim Feder LawnSite Member
    Messages: 87

    20,000 went out two calls and two bids out in the 4 day of them being out got 20,000 more going out in two weeks lets see what happens tell then :angry: :blush: :confused:

Share This Page