Craigslist-How to's and suggestions

Discussion in 'Business Operations' started by sticklelm, Apr 30, 2013.

  1. PaperCutter

    PaperCutter LawnSite Bronze Member
    Messages: 1,996

    I do landscape design, which isn't part of the craigslist cheap market. The first few ads I did sucked the life out of me with stupid, dead-end calls.

    So I put my pricing IN THE AD. I'd rather get three calls ready to pay for my services than three hundred who think I'll come do a free design. Why are we all so afraid of putting our pricing out there? Most of us haven't figured out some awesome trade secret. If you want to screen out people who won't pay your prices, advertise with your prices.
  2. JContracting

    JContracting LawnSite Bronze Member
    Messages: 1,878

    I agree with that. I put in my c-list ads "if you do not care about the quality of work and only want a cheap price, please do not contact us" , weeda out the cheapa$$es
    Posted via Mobile Device
  3. Blade Runners

    Blade Runners LawnSite Bronze Member
    Messages: 1,021


    Bro, it's not hard to get customers from CL. I really don't think it is your ad design that is doing it. You are simply in the right place at the right time. As soon as the page opened it looked like spam with the guy sitting in the chair (i.e. stock photo). Then at the bottom, the stock photos of people wearing your logo also seems kinda spam-cheese flavored.

    The layout of the text on the advert. is horrendously bad. It made me want to get away from it ASAP. You have text going across the ladies face :laugh:

    It doesn't require a genius to mow a yard but if I were looking for lawn care on CL, I would avoid you guys at all costs. Your whole vibe is CHEESY and DISTASTEFUL and you have taken it to such an extent that I would have to believe that it would also carry over to your work .

    Sorry for the brutal honesty but that ad is probably hurting you more than it is helping you and you are attributing the leads to the wrong thing.
    Last edited: May 1, 2013
  4. Mahoney3223

    Mahoney3223 LawnSite Senior Member
    from midwest
    Messages: 995

    ^ tell us what you really think LOL
  5. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,915

    Stickle, you say the CL ads have been working for you, but I'm seeing several of your CL ad history titles start off with "$19 & UP LAWN CARE MOW, EDGE, BLOW" (your ad posted today, for instance). The $19 price title seems to go against the branding efforts you've been putting a lot of good, solid, effort in to. Are you converting the calls based on those ads or the ones where you don't start off with the $19 rate? I'm always interested in people's varied ad campaign efforts, so I'm interested in how it's been working for you.

    Also, re: the giant QR ad that loads at the top of your ad, I'm curious as to what the point is? QR Codes that just lead to the home page don't have a payoff for those scanning. This is especially true given that people visiting the ad are already in a web browser and can just click your link. QR Codes are intriguing and usually have a payoff. It's counterproductive to disappoint people who expect otherwise.

    edit/addition: Noticed on my phone that your site does a full load of the slideshow, which takes a bit of time, and only the bottom 1/4 is viewable due to the menu DIV covering it. I thought you fixed them, but I'm seeing the slideshow pics as massive (800k?)
    Last edited: May 1, 2013
  6. sticklelm

    sticklelm LawnSite Senior Member
    Messages: 336

  7. sticklelm

    sticklelm LawnSite Senior Member
    Messages: 336

  8. OakNut

    OakNut LawnSite Platinum Member
    Messages: 4,104

    It's better than the first ad, but still obvious that a professional did not put it together.
    Low res/grainy looking, body text too big and too close to the edges, sentences that end in odd places...

    I'll give you an "A" for effort though. :)
  9. jasonhc73

    jasonhc73 LawnSite Member
    Male, from WICHITA KS
    Messages: 43

    Besides craigslist, what other types of advertising do you do that works?

    I have only used craigslist and am busy enough with it.

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