Critique my advertising scope...

Discussion in 'Business Operations' started by JShe8918, Feb 15, 2011.

  1. JShe8918

    JShe8918 LawnSite Senior Member
    Messages: 946

    Thanks everyone. I do know what you all mean about growing to quickly. It happened to me my second year in business. I was 17 with a legit business. I was still in highschool and maintained 32 yards. The previous year I had only 7 yards. The year I had 17 i was up at 4 am two days a week mowing a 7 acre school. I would mow from 4.30 until 7. I would then go home shower and go to school, and then that evening i would mow until dark. I was overloaded. I know that i can handle 45 yards with out any problem. Here most yards are every other week so that only equates to 23 yards a week. I know it won't likely work like that. I know i can get up to 25 yards with ease, but that isn't what I want. My goal is to go full time in the 2012 season and sevice 80 yards or more. I do not want to get over 100 yards ever. Once I get to that point I would want to focus on more landscaping. I have a younger cousin who is just as meticulous as I and an older brother that is a hard worker but doesn't pay as close attention as I would like. These two together work really well. Last season i turned them loose on a landscape job and it was done as scheduled and budgeted. So I can handle the growth with out a problem.

    I also understand it isn't a good thing to get into alot of debt with equipment purchases. I have seen this in other companies around town. The only reason i want two is because i absolutely love walkers but i don't want the hassle of having to swap decks back and forth. Plus as of now i have 2 drops with 3 yards and another drop with 5 yards. So having multiple machines going at once is a benefit. We did so year before last and it worked out excellent.

    Is there anything that anyone would change or anything that anyone this i should add?

    MOHUSTLER LawnSite Bronze Member
    Messages: 1,376

    Sounds like your doing it right. Multiple yards in one stop = $$$$ Cutters in my town dont get that concept. They bounce from North to South, back and forth all day long just to show off thier brand new truck to other cutters. Its funny actuauly. :laugh:
  3. Clark Griswold

    Clark Griswold LawnSite Senior Member
    Messages: 554

    Only problem is, your in the middle of nowhere Alabama!

    Folks there really have money to spend on lawn care?
  4. JShe8918

    JShe8918 LawnSite Senior Member
    Messages: 946

    INSULTING!!! I am just joking. Yes nearly everyone has the money to spend on their lawns where i live. We are in paper mill and steel mill country. People have money here. It is a great place and lots of money being that everyone owned land and then all the businesses started buy it for 3 what it was worth. The problem here is them having the money to spend but just not caring as much as they should. But here it is almost a losing battle anyways.
  5. Golfpro21

    Golfpro21 LawnSite Senior Member
    Messages: 563

    sounds like a solid plan, but your not going to get teh numbers you want with the number of flyers your talking about.
    Like mentioned, 1000 flyers will get you 10 calls, you might close 2 or 3 of those 10.

    You need to pump out a minimum of 5000 even 10,000 and send them out more than once, then you will be able to expect numbers close to what you want.

    Wish you the best of luck
  6. Lefet

    Lefet LawnSite Bronze Member
    Messages: 1,887

    Sounds to me like you've got your head screwed on right! Good luck and keep us posted!
    I'm with Mo, "one stop shoppin" all the way!!!!
  7. ALC-GregH

    ALC-GregH LawnSite Fanatic
    from PA
    Messages: 7,051

    That's why I don't advertise. All that will do for me is raise my fuel expense driving all over the place quoting prices. Word of mouth is where it's at. I'd much rather grow at a slow and steady pace each year. So far it's working.
  8. torotorotoro

    torotorotoro LawnSite Senior Member
    Messages: 510

    how do you lose 2 months of mowing
  9. AA+ landscaping

    AA+ landscaping LawnSite Member
    Messages: 208

    I don't mow it when it doesn't need it. We are a lawn CARE company not a company that cuts it just to cut it. It was 95 out last summer for at least 3-4 weeks in mid summer. Come september are lawns where green and most other lawns where brown and mostly dead.
    Last edited: Feb 17, 2011
  10. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Messages: 4,771

    It's all a numbers game and I just don't think you have enough flyers going out. I have 10,000 going out 3x and only hope to gain 30 accounts. I am guessing maybe 10, but we'll see.

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