I am right now looking at the stack of replies I recieved back from my customers.Not only is a satisfaction survey a good idea, it is a cleverly disguised sales tool.
In my survey, I asked them to rate our service overall,asked what they particularly liked, where we could be better and left them plenty of space to add comments.
I also came up with half a dozen services we are considering offering and asked if they might be interested in having us provide these or any other services they felt were within our scope. The response rate has been over 90%.
When following up with the HOT sales leads generated by these, people have been overwhelmingly positive and I have sold several thousand worth of extras with little effort!
I'm no marketing whiz, but this is the best sales thing i've ever done.I'm not a computer whiz either,but I whipped up the survey in about 30 minutes (one finger at a time).
DONT WAIT - MAIL YOURS TODAY!!