Customer incentives

Discussion in 'Pesticide & Herbicide Application' started by redbuckcavs, Jan 3, 2008.

  1. redbuckcavs

    redbuckcavs LawnSite Member
    from indiana
    Messages: 135

    I will be mailing a ''renewall'' notice to my customers later this month with the option to receive a prepaid discount.I thought about adding an incentive to my existing customers if they "help" me get new accounts---- lawn treatments only. Does anyone offer a similar program and how does it work?
    I.E.--- If a new customer mentions this add YOU will receive a free lawn treatment

    Thanks in advance
  2. lawnservice

    lawnservice LawnSite Senior Member
    Messages: 589

    yes we do.
    Actually every time we mail them something and everytime we are on their property they get a Customer Referral Coupon.

    We do not give free applications but instead offer a dollor amount discounted on their next application.

    So, we are on Mr Homeowners lawn. We leave him his invoice. Along with his invoice he gets a seperate sheet with 4 coupons printed on it. Mr Homeowner puts his name on the coupon (or all 4 is nice) and hands them to his neighbors, co-workers, family, friends etc etc etc. The neighbor then call us and tells us Mr Homeowner is happy with our service and he is interested in a price quote for hs lawn. If the neighbor decides to go with our service he gets $15 off his first application AND MR HOMEOWNER ALSO gets $15 off his next application.
    So now we picked up a new customer at a cost of $30.
  3. RigglePLC

    RigglePLC LawnSite Fanatic
    Messages: 13,675

    We used simlar deal for years. Gave away a free application to anyone who found us a new customer--it worked well. Sometimes had to enforce the $50 limit for a big lawn.
  4. rcreech

    rcreech Sponsor
    Male, from OHIO
    Messages: 6,162

    I hand out Customer Referral Coupons

    It consists of $20 off of both the person making the referral and also the new customer.

    This year I am also adding a FREE Perimeter Pest Control app for the person making the referral.

    I am adding the Free Perimeter Pest to them in the hopes they will add it later when they see how well it works.

    LIBERTYLANDSCAPING LawnSite Bronze Member
    from Indiana
    Messages: 1,283

    And it only cost's you about $1 in chemical's :clapping:
  6. rcreech

    rcreech Sponsor
    Male, from OHIO
    Messages: 6,162


    I had several homes this year that I gave Free apps to and after they seen the results they added the full years service!

    Did a home this year by accident (miscommunication on my part) and the homeowner wasn't upset but wished I hadn't applied. I told them not to worry about payment but they said not a problem and paid me anyway.

    About 2 months later the customer called me and asked that I add them to my yearly Perimeter Pest Plan. They claimed it was like someone flipped a switch and bugs went crazy. Treated and they were happy!

    If time allows this year...I may try and do a lot of FREE apps for my "better" customers.

    Seeing is believing when it comes to Perimeter Pest apps.

    Big $$$$$ maker...and get great responses from customers about it!

    LIBERTYLANDSCAPING LawnSite Bronze Member
    from Indiana
    Messages: 1,283

    I agree! Alot of people I run across haven't heard of this service & are skeptical. Seeing IS believing! Seeing all those dead bugs allover their ft. porch really makes believer's out of them:clapping: With the extremely low chemical cost & quick application time, it's one of my favorite & most profitable add on's:usflag:
  8. Puttinggreens

    Puttinggreens LawnSite Senior Member
    Male, from southeast PA
    Messages: 398

    By a perimeter app., are you just making the app to the perimeter of the house foundation?

    How many times per year are you treating the home?

    Actually I am thinking about trying this at my own home before offering it to clients. What is the product of choice?

    Thanks for all your help!
  9. rcreech

    rcreech Sponsor
    Male, from OHIO
    Messages: 6,162

    Yes, I only spray the outside foundation of the home. Spray about 3-4 ft up the house and about 2-3 ft out from the house.

    I personally spray 3 times a year and use Bifenthren and alternate with Suspend.

    Hope that helps!

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