We personaly give out Christmas card out to all of our accounts, Residential and commercial. We also provide referal programs, Mostly residential. I would like to here what your company does for there customers?
I send all customers a Christmas card. I also try to do a small favor if I get a signed referal. One customer refered me to a family down the street, I installed 12 bales of pineneedles for him for free as a thank you.
If empty garbage cans are out front, I'll put them back by the garage or somewhere near where I know the customer keeps them. Also put the newspaper on the front porch. Just small stuff like that that doesn't take much time but pays dividends in the end.
i'm gonna send out christmas cards this year,i'll do a couple of things for some select few accounts for free(small things that is)but i have learned the more freebees you do,the more things people will want done free-so i try to not do many freebees.