My mom's best friend's brother has cancer. They needed lawn care (fert and weed control BAD) but they just wanted mowing. Now, the guy has cancer, friend to my mom, etc. so i knock a couple bucks off my weekly charge. Makes everyone happy. Problem i have now is that she told a couple of neighbors what i charge her and i didn't think that was right. She has a little less than an acre full of weeds that i do for 40/week. It isn't that bad becasue i can get done in 45 minutes. But what would you do if you gave someone a deal and they started telling everyone that is what you charge?