A couple posts I have read lately have led me to ask you guys some questions and get some feedback. I see guys saying.....oh, that is a bad price, it's almost retail. My question is, with the dealers you buy from , how do they advertise their equipment as far as price goes? Most manufacturers have a Suggested List, a Promo, or "Sale Price". Then there is a "Dealer has been sitting on this product and needs to move it price" Example. Exmark 36 Metro with 15hp Kai Kawi engine and ECS handles. Suggested List $2899.99 Promo Price $2799.99 We put everyone the sales floor at Promo Price and hold it there. It makes it easier rather than putting it at Suggest List, and playing the used car lot game, and I end up selling it for Promo anyway. Do you guys feel more comfortable walking in a paying a manufacturer's advertised sale price, or if you didn't know what it was, would you walk out the door feeling better that i was selling it for 2899.99, and you "got me down" to say 2829.99? Also, how much of a markup would you think dealers make on a piece of equipment. Let's use the above example. What percentage do you think a dealer makes on that unit? This is 100% serious question and something I often wonder. I must admit, that with more expensive units....Lazers, Navigators, depending on the customer, I might sell the unit lower than even promo, where I might make a higher dollar profit, but not a higher percentage. I have customers that will come in that i've never dealt with before.....and want me to sell them a 2800 dollar walk behind and throw in a 300 dollar bag for nothing. Factoring in freight it cost the unit to get there, labor of uncrating and assembling the unit, time of selling and doing paperwork if financing, the 1-2 percent charge if using a credit card or finance program ( $50 on an average walk behind sale) and instructing customer.....this unit just cost me money to sell. In comparison, it's like you guys charging a customer $60 dollars, to go pick up 2 yards of Mulch that cost you 26 dollars a yard, delivering it to their house, and spreading it for nothing. Yeah, you gained a customer who might sign a maintanence contract with you or call you back for other work, but it's not guaranteed and it just cost you money. I have guys bring me equipment they bought brand new somewhere else to save money, but their service dept is slower or more expensive. Let me know how you feel.