A month or so ago, i went to my local dealer who i usually do business with, looking for a exmark viking 36". I was convinced that this was the machine i wanted and went in ready to buy. I was given a price of 4,400. I thought that was high, so i went to another location a little further away and eventually bought the unit for 3,900, without any haggling, that is what was offered. My question is this, is there really that much room for the dealers to offer different pricing? i always thought that the prices were set by the manufactuor. Was i getting screwed by the first dealer just to pad their pockets? I didn't think that these dealers had that much leeway on these machines. It would be nice if we could get a listing of invoice prices for equipment, just like you can get for cars now on the web. One thing is certain, i know where i will be buying next year when i am looking for a 48" or bigger.