lets say a large company moves into town. everyone is raising their prices due to gas, etc., like they should. but this new company has the marketing power, man power, and euipment to snatch a large share of the market real quick. they also charge almost half what everyone else does. not only are you not getting any new calls, but youre starting to loose existing customers to them. youre down 25% the first year. yes, you may offer a more personalized service, but 80% of people in your area care more about price and arent willing to pay an extra $20 a week for that personal touch. do you lower your prices to compete? keep them the same and hope your customers stay? would you be afraid to raise them if gas kept going up? would you quit mowing and go back to walmart or ask new company for a job? the new conglomerate also has the fert, fence, and landscape market cornered, too, so those arent options. what will you do in the future of the lawn biz? i await your replies.