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Delivering Fliers Is A PIA

Discussion in 'Business Operations' started by DBM, Feb 26, 2005.

  1. DBM

    DBM LawnSite Member
    Messages: 66

    Just got back after a few hours of delivering fliers. Weather is beautiful for a walk but so far it's a pain.

    Crappy competitor (caught them dumping their grass at the end of my street last year in a wooded lot) had laid their fliers a day earlier, feet are sore, and only managed to get out about 50 fliers an hour (lots of lawns I don't want to be associated with and wide, shallow lots).

    I've had about a 3% success rate with hand delivered fliers and about 1/2% if they're delivered as a newspaper insert so I find it's a necessary evil.
    Called it quits after a morning of doing this, off to enjoy some time with my family.

    Anyone got some recommendations as to a better way of doing this? At this rate I'll have them all delivered by the end of summer. :rolleyes:
    I thought of using a bike but I don't know how competitors would view this.
  2. Lux Lawn

    Lux Lawn LawnSite Silver Member
    Messages: 2,267

    Nobody ever said passing out fliers was easy thats for sure...Do you have anybody to help you pass them out?
  3. DBM

    DBM LawnSite Member
    Messages: 66

    I'm a solo, wife's looking after my two young kids. I want to lay down 10 000 over the next month, covering the same houses twice - two weeks apart. I think I'm going to say screw it and hop on the bike, after all it's a numbers game.

    At this rate it'll take me 200 hours! :rolleyes:
  4. Lux Lawn

    Lux Lawn LawnSite Silver Member
    Messages: 2,267

    better get some neighborhood kids or family to help that a lot of fliers for 1 person to pass out by themself.
  5. Mark McC

    Mark McC LawnSite Bronze Member
    Messages: 1,565

    Message penetration for flyers is simply out of this world, but they are a LOT of work to get out.

    Might want to consider hitting each house with one flyer and one mailer. Best of both worlds. I was initially thinking about three mailers for each of 2,500 houses, but it's kinda expensive. I've decided on one flyer and one mailer to each of those 2,500. That I can do.

    For what it's worth, I can't do much more than 50 to 60 flyers an hour in this area, either and it IS a pain in the foot. I love the impact of flyers: I hate doing them, though.
  6. Carolina Cuts

    Carolina Cuts LawnSite Bronze Member
    Messages: 1,152

    ya gotta find the developments with the mailboxes/newpaper boxes right at the curb line.... I've been gettin' lucky... driving mailbox to mailbox with my father hangin' out the passenger window dropping flyers/cards inside the newspaper boxes.... EVERY house has one right at the curb. Was able to distribute close to 500 today in 3 hours or so... probably get ONE call. :sleeping:

    not to mention, I almost ripped my fathers arm off a few times by driving away too fast...... ;)
  7. Mark McC

    Mark McC LawnSite Bronze Member
    Messages: 1,565

    That's great except there are no developments around here where the mailboxes are mostly on the curb.
  8. Woody82986

    Woody82986 LawnSite Silver Member
    from DFW, TX
    Messages: 2,128

    That would be great if it wasn't against the law as well.
  9. promower

    promower LawnSite Bronze Member
    Messages: 1,233

    If they I dont have a newspaper box I dont deliver. Most people around here have them, I couldnt imagine walking door to door.
  10. Mark McC

    Mark McC LawnSite Bronze Member
    Messages: 1,565

    Well, that's why it's a pain in the arse to do flyers. Still, they're incredibly effective, and when you're trying to build up a new business, you're not always in a position to be picky about how you do it.

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