Have you ever studied the demographics of the county you are mainly cutting in? Very interesting... Heres what I found: Geauga County has a population of about 90,000 people and out of the 88 counties in Ohio, is the 13th fastest growing. In the most recent survey (in 2002) the per capita personal income is about $38,000. The figures for Summit County vary significantly even though Summit County and Geauga County are neighbors. The population for Summit County is about 547,000 people. In comparison with the other counties in Ohio, it is the 46th fastest growing. The per capita personal income is about $31,000. I am mainly marketing to the Northern part of Summit county, yet they aren't even in the same leaque as the county I live in (geauga). Should I reposition where I market?