My daily rate figures into my pricing, of course, but I do almost zero work charging hourly. I quote every job using my daily rate and material / markup, that way I don't have anyone looking over my shoulder, and then I work efficiently to get the job done in the time I've allotted. Like yellowdog, I like to get things done and get home to my family in eight hours whenever possible. The majority of my customers are rural property owners. I'd rather drive an hour and a half on farm roads than work in town. Over the last year and a half there's been a lot of work generated by folks that live in the city that have purchased rural property, usually from landowners subdividing. I usually get in with them at the point where they realize they need their own access to the property (culverts and entrances, etc.) and the relationship just blossoms from there. That may mean clearing and brush maintenance, and a gravel access road for future building. Instead of going after builders, I'm typically introduced to them by the homeowner. I'll come in when the home is near completion to finish off roads, provide final drainage and landscape grading and dress up around septic tanks, utility trenches, stuff like that. That has also led to those same builders calling me to finish up their other projects. I hate overhead, so I've built great relationships with two independent rental companies. When it's raining or work is slow, I don't want to sit at home worrying about a ctl, excavator and all of the attachments out there sitting while I'm making payments. I may have a different philosophy on it since this is my second career and I'm not a young pup anymore. My first career involved lots of overhead and a bunch of employees and I specifically looked for a niche this time around to avoid both. It's been working out real well.