Direct mailing to potential clients

Discussion in 'Business Operations' started by SW Landscape Maintenance, Mar 9, 2007.

  1. SW Landscape Maintenance

    SW Landscape Maintenance LawnSite Member
    Messages: 64

    Iv'e heard about direct mailing to potential clients.
    How is it done?
    Does it work?
    Do you just mail a letter ?
    Really interested in some feedback. I would like to target residential and maybe a few commercial. Now is the time to do such a thing before spring kicks in. Thanks!
  2. DBL

    DBL LawnSite Silver Member
    Messages: 2,219

    try we just sent out 5000 postcards to customer groups we picked
  3. ECS

    ECS LawnSite Bronze Member
    Messages: 1,733

    My first tyear I did direct mailing in the form of a letter. I got roughly 15 calls out of 250 letters and landed most of them. That fall I sent out more letters for snow removal and had about the same respnse.
  4. S&M Lawn Care

    S&M Lawn Care LawnSite Member
    Messages: 38

    DBL how much did it cost you to send 5000 postcards through ??????????
  5. DBL

    DBL LawnSite Silver Member
    Messages: 2,219

    i think it was $1700 for a two sided color postcard for everything

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