That is what we are going to try this year. We have targeted certain areas and are going to send them are brochure with a coupon in it for Fertilization. Hoping to get some more accounts but time will tell if it works or not.
Yes, from what I hear 3% would be great. The norm from people that have used this type of media say 1%-2% is average. This if the first time I am sending out postcards and 2% of the 5000 I am sending would be fine with me. If I can get 20-25 additional mowing accounts, I would be happy. Here is what mine looks like. Keep in mind, this is not the final copy, some wording and spelling corrections have been made.
We just signed up with Mail Marketing Systems Inc. Sending 10K to one targeted zip code, they did the artwork / layout, full color one side( the other side is the "have you seen me?" missing child flyer) 5 3/8" X 8" for $ 40.00 per 1000.I'd love to see 3% for hydroseeding and mowing! I'll settle for 1%. Anything new over $ 500.00, and the ads are paid for, and getting our name and brand recognition out there...
FULL color..you can change your flyer design as often as you want as well..spring/summer/fall/winter/specials, etc..and as long as you hold the ad spot, no one else can use that flyer, you're the only advertiser to use the missing child cards..