Do you think my plan for marketing (postcards, door hangers, etc.) is solid?

Discussion in 'Network: North' started by sergman89, Apr 23, 2012.

  1. sergman89

    sergman89 LawnSite Member
    Messages: 74

    At my current job I make a pretty coin, im banking a few hundred a week and a friend is doing the same. He will be getting equipment, I will be doing the marketing since im a salesmen and its what I do now.

    We will start in the 2013 season, the goal is to get 100 clients. Money not being the issue.

    I will get a list of 3000 in our target area with estimated homes valued over 150k (is that a good choice?). We will hit the first 1500 with postcard A the second with postcard B the first with postcard B and the second with A. Each being spaced a week apart.

    Then go in the same order with postcards C & D. (I am still planing on the looks of the postcards but we are both prior service :usflag:, and him still being a guardsmen, so that will be added somewhere in there.

    I have over 4.5k door hangers that I will put at each house in the target area knocking on each door first to hopefully put a face behind a company and sell myself (not for sex, lol, just because when people see a person as a company they have a harder time letting them go for someone cheaper..).

    I then plan to mail all 3k once a month there after with a new postcard each time but our logo and name still on them.

    I have door knocked before, and after 600 doorhangers (from adeas which are amazing) 450 of them being put out with great weather I was able to sign 7 contracts.

    I also read on here some of you guys use a ziplock, flyer, and rock combination on the driveway. I am thinking about doing that but I dont know if the ROI would be good enough including gas.

    So all summed up 12,000 postcards stick it from adeas (4 different times each house), 4,500 door hanger stick its from adeas while knocking, and maybe the ziplock approach depending on others ROI.

    This will all be going on in NJ.

    Thank you for your time, and consideration!
  2. inzane

    inzane LawnSite Silver Member
    Messages: 2,478

    not a fan of the ziplock, flyer and rock combo. making a potential client get out and pick up your trash off of their driveway would probally not be sending out a good message. i get stuff like this daily almost during the summer, and personally it annoys the crap out of me. I have more respect for the guy that knocks on my door.

  3. sergman89

    sergman89 LawnSite Member
    Messages: 74

    My exact thoughts as well! I usually throw that stuff away.
  4. sergman89

    sergman89 LawnSite Member
    Messages: 74

  5. hosea

    hosea LawnSite Member
    Messages: 10

    Hello. My company is DNJ Landscaping. Using mass marketing tactics such as flyers and postcards are an excellent idea. You should do great this season
  6. newguy123

    newguy123 LawnSite Bronze Member
    Messages: 1,096

    I agree...but 4.5k is not mass marketing, nor the original amount that you plan on doing.

    Mass marketing??? Think like 40K at least. You can grow your company quick with mass marketing but it has to be in mass...a lot, a lot a lot.

    I would start at 40K door hangers and then do at least another 10K every month, at the least.

    Is door to door soliciting permitted in your service area? You might need a peddlers/solicitors license. Even if you've done it in the past with no complaints I would still double check with your city hall. It's too easy for someone to complain and try to "tarnish" your business reputation.
  7. hosea

    hosea LawnSite Member
    Messages: 10

    Thank you for the advice, I never considered the volume necessary for a successful advertisement campaign. Plus the permits required for each municipality serviced.
  8. newguy123

    newguy123 LawnSite Bronze Member
    Messages: 1,096

    Exactly. But don't that let deter you. You can do it, just put forth the effort and you'll see success.

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