WE KNOW that the correct way to run our business, is to carry the proper insurences, permits, collect and pay sales tax, etc, etc. BUT, do you think the customer really cares about these things? do you think, in the customers mind, there is something that says, "yes, i will pay this guy more, for the same job, because he has all the proper credentials". the fact is, it's lawn cutting, and yardwork. there are many many companies providing great service, at lower prices, that are not carrying the proper credentials. do you think the customer cares?