Hello Everyone I am new to this site this is my first thread. I have been reading this site for years and I keep seeing a question repeated. How much should I charge? this is dependent on what your expenses are and how much you want to make. I never understood how people could come up with an hourly rate without knowing what it cost them to do business. Word of advice to all you new guys remember this, you are much more likely to go out of business because you are too cheap than due to the fact that you are overpriced. I have worked in this industry for a long time and I once was at the same point a lot of you are. I started from scratch and now I live a very comfortable life style due to the lawn care business. So you can do it to, dont get depressed! I wish I have a dollar for ever start up I say fail because they were to cheap. You just have to remember find out your cost and stick with the price that makes you money. Its ok if you only get 1/3 of your bids. If you show up at a home and say I work for $15 an hour, how do you know the customer was not willing to pay the $50 and hour? Thats how you shot yourself in the foot. Next thing you know you will be really busy with jobs that arent making you money. 1 job that makes money is better than 20 that dont make a dime. Just remember stick to your guns and keep your price up, work hard, save money and you will get there!