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door hanger percentages

Discussion in 'Business Operations' started by Dan the mowing man, Jan 18, 2004.

  1. Dan the mowing man

    Dan the mowing man LawnSite Member
    Messages: 48

    From reading several messages on this site door hangers seem to be a very useful tool for advertising. After distributing the hangers what percentage of estimates do you do, and what percentage become actual clients ? Thank you for your replys.
  2. DFW Area Landscaper

    DFW Area Landscaper LawnSite Silver Member
    from DFW, TX
    Messages: 2,116

    I'd guess that I have to hang 200 door hangers to generate a call. One out of two calls will become a full time mowing customer.

    One out of 12 regular weekly mowing customers will be lost to non-payment within the frist 6 months. One out of 12 regular weekly mowing customers will move or otherwise cancel within the first six months.

    In order to gain 10 good mowing clients, I figure I need to hang about 4,800 door hangers.

    Those are my guesstimates.

    Hope this helps,
    DFW Area Landscaper
  3. Rich's Lawn Care

    Rich's Lawn Care LawnSite Senior Member
    Messages: 376

    I put out 500 door hangers last spring and got O calls it was a big wast of time for me. I ran one ad in a local newspaper and got 20 calls in the first day.
  4. Expert Lawns

    Expert Lawns LawnSite Silver Member
    Messages: 2,660

    I average 3 calls per 100 flyers/hangers. Luckily I get 2 out of 3, if not all 3 to sign a yearly agreement. Dan, I'm in the Flint area. Need anything or have any questions, email or PM me. Good luck with the hangers.
  5. IndyPropertyCare

    IndyPropertyCare LawnSite Member
    Messages: 201

    Do a TV commercial and run it on the local cable network. I just found out how cheap it can be .....
  6. alpine692003

    alpine692003 LawnSite Bronze Member
    Messages: 1,502

    I had 500 door hangers and 0 calls.

    Maybe I think I started too soon, I should start again in Februrary.
  7. HarryD

    HarryD LawnSite Bronze Member
    Messages: 1,069

    I think it really depends on the areas that you target with fliers on what kind of response you get. The people that live in 1/2 million dollar house's seem to be the cheapest peeps around
  8. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Messages: 4,771

    There are various factors involved.....timing, area, presentation, to name a few. I passed out 1200 and got 3 calls...all one-time jobs. Passed out another 800 in different area and got around 10 calls....2 which were for weekly mowing and the other 8 for one-time jobs. Passed out 1600 and a cooking show....0 calls. Passed out another 1000 for leaf removals....0 calls. I am getting ready to do some direct mailing with flyers.
  9. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Messages: 4,041

    Hi Dan,

    Here is a quote from this post.

    " I concentrate on specific neighborhoods, one at a time. My return is about 2-4 customers per 1000 hangers, depending if it recently rained before they were handed out."

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