Door knocking - does it work?

Discussion in 'Starting a Lawn Care Business' started by Precision Lawns, Dec 14, 2004.

  1. Precision Lawns

    Precision Lawns LawnSite Senior Member
    Messages: 283

    My partner and I are getting ready to launch our business at the beginning of next season. We're on a limited budget, and we keep reading that flyers and direct mail and the like have a very small success rate anyway, so we were thinking we'd just save some money (although not time) and go door knocking in our target areas. Has anyone done this? Did it generate any business for you? Does anyone have tips on how to win potential customers over? Thanks so much.
  2. Kev's Lawncare

    Kev's Lawncare LawnSite Member
    Messages: 14

    The answer is YES (IMO). I took a leave of absence from my job Sept.03 to care for my father that was suffering from altzheimers. Mid May he was no longer with us and was not in the mood to go back to work for the old company. Every since I was a kid I always mowed 3-5 lawns on the side. told the wife that I'd like to do yards full time, so went out and bought a Zmaster 255 from my dealer and a new 16' trailer. On the way home from the dealer we (wife) past a couple of homes that were in need of mowing. I told the wife that I should stop and talk with them (she said I had to start somewhere. So we turned around and went to the door and talked with a little ole lady. She had (over the years) neighbor boys that mowed her yard but could never count on them. Her yard was roughly 20,000sq ft and gave her a price of $30.00. she said to mow which we did. After we were done she ask if she could count on me and if I'd mow it every 5 days. I told her I was in it for the long run and she could count on me! At that point she asked if I'd be interested in another yard 3 doors down ( the other house I was planning on stopping at) Yes, I said. So she called her neighbor and they wanted the same!
    By doing this I was up to 14-15 lawns the first 10 days another 10-12 by the first week of June from referals from these people. Over the summer I gained a few more and I am now up to 33 lawns, rangeing in size from 20,000sq ft to 12 acres. This fall I did the same with leaves on 18 new properties 10 of which want me to mow for next year.

    Sorry for rambling on but just remember--- If'n it ain't trimmed--The job ain't done!
  3. chevyman1

    chevyman1 LawnSite Senior Member
    Messages: 852

    I began my partime company this year completely on knocking on doors. It works...some people in this industry either are comfortable doing face to face sales, aren't well spoken enough, or too lazy. If you are a professional and feel comfortable, your success rate will increase. People are buying you, just about anyone can cut a lawn. In one area, I knocked on about 100 doors not knowing what or who else was in there in terms of other companies, but this neighborhood is awesome for potential. I ended up with 9 accounts there this first year, and I will certainly pick off a couple more in the spring. #1 reason why I gained their business? Some guy who used to dominate the street started treating people with an attitude, never returned calls or did the work timely, and I was seen as a professional substitute. He went from 17 places there, and at the end of this year has left. Sell them yourself. You will probably get as many clients knocking on doors out of 200 homes than a company who distributes 1000 flyers, plus you can pick the homes you want to work on, not just blanket an area
  4. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Messages: 4,040

    Hi Precision Lawns,

    That's a great idea to go out and hand out flyers. The more people you meet the better the chances of landing some new jobs.

    Here is a flyer idea you could use.

  5. Expert Lawns

    Expert Lawns LawnSite Silver Member
    Messages: 2,660

    I wouldn't recommend it. People don't want to be bothered at home. Leave a nice flyer on their doorknob. If they are outside when you pass by, introduce yourself. Other than that, you're probably going to annoy/disturb them
  6. chevyman1

    chevyman1 LawnSite Senior Member
    Messages: 852

    I couldn't disagree more. People don't mind to be bothered if you are professional, to the point, and can add value to their property. You aren't preaching the gospel or selling candy bars, you are simply introducing yourself, offering a quote on site if they are interested right then and there, talking about how you work in the area with references available, and walking away. If you feel like you are bothering people by their body language and attitude, perhaps YOU are, but I certainly didn't feel that way at all
  7. MImowerkid

    MImowerkid LawnSite Member
    Messages: 197

    I find that one of the most effective advertising methods is to just be known in the area that you are working in . One time I am out and it would start raining and on my way home I see a elderly man out trying to get clippings off his sidewalk in the pouring rain , I figure I'm already wet so I stop and help next day I get a call and It is the man who I helped the day before and he would like to know if i could mow his lawn for the rest of the season. I had my little trailer on the back of my mower with my phone number . the man thought of me and hired me not the big lco mowing next door because they arn't part of the neighborhood they wouldn't of stopped to help! just get out there and help others and you'll get alot of business that way . I don't see why going door to door would make anyone angry , it makes me happy to accidentally push the garage door button and have the lco trip while he is walking away after hew sees the "little boy's " equipment! GO for it! good luck next year!
  8. KINGjosh

    KINGjosh LawnSite Senior Member
    Messages: 531

    Absolutley positively knock on as many doors as your feet will let you! This has become the only way i advertise now adays. As i am almost up to my max amount of accounts, I knock on about 30-50 houses every saturday, starting at noon and ending when i get at least 3 customers. As someone else already said you have to be a person to person salesman because your are really selling you and your company. Plus person to person advertising will give you a chance to rebuttle anything they say, unlike dropping a flyer on the door and running. Dress to impress in your company polo shirt and kakis to do the trick, armed with bssiness cards and estamates you are like a dangerous weapon! KEEP BACK OR ILL SHOOT!
  9. Groundcover Solutions

    Groundcover Solutions LawnSite Bronze Member
    Messages: 1,254

    I would agree that it is quite effective, as much as I don't like being botherd though. I that it works and has a much higher response rate than leaving flyers (Basick B&W flyer only gets around 1% response rate) Also this is a even better way to get commercial customers. If you talk to the property managers and are profesional but also personal you have made a huge leap over the compatetion that just sent a letter or flyer. As for passing out flyers I would recomend using busniess cards with a list of your most promanit services with magnetic backings. Yes these are a little pricy but I can't count the number of them I have on my fridge and I do look at them if I need somthing service oreanted. and of course my disclamer... IMO
  10. Premo Services

    Premo Services LawnSite Bronze Member
    Messages: 1,516

    I have to say that knocking on doors and talking to potential customers is the way to go. Even if you only have time to talk to 20 or 30 potential customers, the response will be way better that just wallpapering a whole neighborhood with flyers.
    At the beginning of the season me and an employee put out hundreds of flyers and only was able to get 1 spring cleanup from them. The employee is no longer with me, and I have a great worker and an excellent salesman now. Since september, we have picked up numerous mowing, maintenance jobs for next season, and about thousands of dollars in extra work. Such as core aerations, installing new landscape beds, leaf cleanups, mulch, fertilizing, lawn seeding and renovations, etc. This has been accomplished with him doing the selling a couple hours a day as we get time and do it.

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