I use Primo and the results are fantastic however here is the problem. It is too expensive to give away and when you charge a fair price for it, you price yourself out of the market. The majority of customers today only buy on price. They go from one lawn service to the next one that is willing to do it for 50 cents or a buck less each week. The worst thing we are the ones to fault for that problem. We have taught the customer that the next flyer they receive will be cheaper. To be effective, you need to figure on a minimum of 4 apps per year. If you want to do it right, 5 is better. I'm getting ready within the nest two weeks to put down my first round. But it goes on the customers who are paying for it. I am not about to drag hose and give product that cost over $400.00/gallon for free. Someone is going to pay for it. Yes the mowing crews get through the lawns easier and quicker and they look better. The turf overall is in better condition during the drought. The neighbors to the Primo lawns have all called for service yet only a handful have signed up. When they see the extra $200.00 or more a year cost (depending on lot size) they scurry away like mice. "I want my yard to look like that but I won't pay an extra $200.00 a year for it. If you would give it to me for free, I'll let you do my lawn" They are already spending ~$1200.00 a year for mowing, weed control and fert but they won't add another $200.00 to get a quality turf. When you dump a product in your tank that cost anywhere from $10.00-$15.00 a yard in addition to whatever else you are spraying, it hurts when you aren't getting paid for it. This is advanced turf management. IMO, it shouldn't be given away.