Establish a reputation and let it do the talking. We really haven't advertised much at all other than Facebook, one newspaper ad and the website. We are going to give the yellowpages a spin this year. To date, I have picked up 1 job off of facebook, no jobs directly off of the website and all of the other ones strictly by word of mouth. Customer has to know without a doubt that they are putting their property in the most capable hands that fit in their budget. There are many jobs, we don't fit the budget, but we get a lot of jobs, because of reputation and experience. (In this I will say that the college degree does help tremendously. It would take years to acquire a great portion of the knowledge I learned through my bachelors degree. I would also say that I learned just as much (if not more) while working (during college) at a golf course & irrigation supply house.