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EDD vs. Door to Door

Discussion in 'Starting a Lawn Care Business' started by LawnExperts, Dec 22, 2013.

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  1. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Messages: 10,737

    What type of flyers? Was this distributed through a groupon type of marketing? Being you went with whole zip codes, I'm betting 90% of the flyers went to non targeted areas. It was prolly stuck in and delivered with the weekly junk mail.
    Posted via Mobile Device
     
  2. cpllawncare

    cpllawncare LawnSite Silver Member
    Messages: 2,659

    The groupon folks called me and I just had to laugh at the parameters they wanted me to work with. They just kept saying it's not about profit! REALLY!
     
  3. whiffyspark

    whiffyspark LawnSite Fanatic
    Messages: 6,220

    I did a groupon deal once. They screwed up my service area they expected me to go 90 minutes away for a $50 gutter clean out
    Posted via Mobile Device
     
  4. vanncann

    vanncann LawnSite Senior Member
    Messages: 480

    I did 3 rounds of direct mailer of around 8K each time... Got 2 calls, one still have and get around 175 per month and the other died before I could start his yard...

    Next I did around 2500 post cards to certain hoods and never got a call... I have talked to people about both mailings and they were received just didn't get squat... Will b doing the post cards again in about 2 weeks... and a month...
     
  5. ryan41

    ryan41 LawnSite Senior Member
    Messages: 326

    I love EDDM! i have gotten a few jobs last year off about 500. This year i plan to spend $1500 on EDDM. We also do door hangers/fliers. If i do a route with EDDM in a week or so i will do a door hanger at those houses. Sometimes we get calls from the house we target, but they don't need the work they just know someone who does such as a elderly parent. I have also gotten a lot of jobs from Service Magic or now known as HomeAdvisor. It is kind of pricy, but it does most of the time you the job.
     
  6. ryan41

    ryan41 LawnSite Senior Member
    Messages: 326

    Bob with PLAN-It Graphics does a really nice job creating the EDDM cards. Printing rates are very reasonable also.
    http://plan-itgraphics.com/
     
  7. ApolloLawnCareL.L.C

    ApolloLawnCareL.L.C LawnSite Member
    Messages: 38

    I sent out almost 7,500 direct mailers using targeted areas by postal route. Cost with design was exactly $2500 and only received a small handful of people that actually utilized our services and a few estimates with no return calls. I will not be doing direct mail again, as I have had better return with fliers that I handed out and total volume was only 2,000... cost was about $300 with design + gas to deliver them. This year I am leaning towards having a nice website built and paying for SEO services.
     
  8. TuffTurfLawnCare

    TuffTurfLawnCare LawnSite Senior Member
    Messages: 667

    Go to the web site discussion forum on lawn site. There is a thread discussing why you should NEVER pay someone else for SEO.
     
  9. ApolloLawnCareL.L.C

    ApolloLawnCareL.L.C LawnSite Member
    Messages: 38

    Actually right after posting that I was researching SEO services and came across that thread. Guess I'm going to have to modify my marketing stragety for the spring
     
  10. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,728

    Then you really should have read past Sean's initial post. It was a terribly shortsighted bit of advice he gave. Since when is "ROI" a "buzzword" and "nonsense"?
     

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