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Eddm roi

Discussion in 'Business Operations' started by T Scapes, Jan 18, 2013.

  1. T Scapes

    T Scapes LawnSite Bronze Member
    Messages: 1,224

    How many mailers do you send out and what percent return are you seeing?
  2. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Messages: 10,737

    Ill let you know in a few weeks. First batch goes out in two weeks
    Posted via Mobile Device
  3. T Scapes

    T Scapes LawnSite Bronze Member
    Messages: 1,224

    thanks mine are going out the last week of February This is my first year doing eddm
  4. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Messages: 10,737

    My first year using eddm too. Ive usually done my mailing myself.
    Posted via Mobile Device
  5. JContracting

    JContracting LawnSite Bronze Member
    Messages: 1,878

    Subscribing. I plan to do it (won't be until end of March/early April) and am interested in seeing what it yields for you Krazy.
  6. Bunton Guy

    Bunton Guy LawnSite Bronze Member
    Messages: 1,902

    I've done 20,000 EDDM

    Average was .0015% call back.
  7. Fwilamosky

    Fwilamosky LawnSite Senior Member
    Messages: 280

    subscribed, i am also thinking of sending out a batch to see ROI

    I'd hope my ROI is a bit better, no offense

    DLONGLANDSCAPING LawnSite Bronze Member
    Messages: 1,418

    That is the worst percentage i have ever seen, and is almost embarrassing. If you sent 100,000 EDDM post cards out, you only got 150 calls? Come on!!!!

    I sent out 20k last year and got a 1% return and landed most of those(85%)

    100-130 new jobs last year from mailers in spring and fall.
  9. prezek

    prezek LawnSite Senior Member
    Messages: 292

    Hopefully he put his decimal in the wrong spot and he actually got 1.5%
  10. xclusive

    xclusive LawnSite Bronze Member
    Messages: 1,054

    You have to remember timing is everyone with a direct mailer. No disrespect but every market is different and maybe your rates are lower than your competition allowing you close more work at a cheaper price. I put out 20k as well last year and didn't get a 1% call back, but out of the calls I did get back my closing ratio was higher than the previous year when I had my guys go door to door as opposed to direct mail.

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