How many of us educate our customers? Educate them on certain points that effect them like, different grasses, how different mowers will effect their lawns, what equipment we use, what the differences are etc. I honestly try to but some are not interested or some just don't get it. I gave an estimate to a couple and actually sat down with them (which I do now with everyone!) and they told me they no idea what to look for in a lawn care service. I told them the usual things that we already know. And they really looked at me is a true professional in our industry. They told me they had absolutly no idea there was different equipment,(commercial vs homeowner models) different types of grasses etc. I educated them as far as a "Professional" lawn services and the "non professional" companies out there and to be carefull who you choose. Some may be harder to reach than others but non the less, I think everyone I have sat down with has come away with a little more knowledge. And I'm not saying I have got all of the accounts but at least I feel that they know they can entrust me with their property.