We all know that the competition in this business is tough for a nicer word. However, if we the professionals begin to separate ourselves from the competition we then begin to eliminate our true competition. Really we do this in such a simple way. We must begin to provide complete Turf Management Services. Mowing is easy to get into everybody can go and purchase the same equipment we can, but they cannot devote the time or effort we can to learn more. For example, My company provides complete lawn care service. Mowing, Fert/weed control, ornamental care, sprinkler maintenance, Large leaf removal, landscape maintenance. By doing this I am able to sell more service to a solid customer base, they make one call for all problems. We can charge less! Yes less. We are there already to mow another 15 min to spread/spray products, trim a bush here or there. weed a bed/ turn sprinkler on/off. Then when our customers are approached they will ask do you do this or that to our competition. When the answer is no, we win they win. Anyone else think this way? or am I out of my mind? I choose to eliminate my competition, I would not even want to guess at the number of LCO's in my town but my true competition is only about 4 other who dose what we do.