Have any of you actually calculated out the number of leads gained by enclosed trailers that are properlylettered up (like a billboard)? I have been thinking about going this route, and know someone who will letter cheaply for me, but want to know if I will get my return for dollar anything close to what I would get simply sending fliers or mailings? Say I spend $4000 for a new trailer, vs. $4000 in advertising over 5 years time (assuming the trailer will last me 5 years). $800 in advertising will get me about 16 new maintenance customers from my precise calculations. How much will this trailer get me if done correctly? Please, no opinions from those who dont really know, and dont have anything productive to offer. Also, I have already calculated how much it will save me as far as convenience, storage space, weather protection, and theft prevention. To me these combined will be worth about $200/year. $800/year allocated costs -$200/year in added convenience -$XXX/year in advertising =??? profit or loss compared to advertising traditionally Thanks!