You know, all our marketing and advertising efforts are really alomost a crap shoot. Crap shoot might not be the right words because there are things we can do that are better than others. What's working now and what's working in your area. I think everything boils down to "what would you pay for a new mowing customer"? I found an old thread of mine when I did a postcard campaign. I mailed out 2500, 4.25 x 6 postcards. I hit the customer twice. The cost was $2000 and I gained 4 mowing customers. It looks like I paid $500 per client? I did earn about $1000 in one time jobs, but we will pretend I didn't. If there was a store in your town that you could actually buy mowing accounts, ask youself, how much are you willing to pay for a mowing customer? Of course you don't know if it's going to be a $25 lawn or a $50 lawn. You don't know if they will stay with you 1 year or 10 years. But I am just curious what you would pay for a lawn? More or less, I think I would pay easily $100-$150 a lawn. That would be if they were on my or near my existing route. Do you ever ask yourself this?